Content Governance: Why it matters to keep your content consistent

In the below webinar, Ahava Leibtag takes a topic that might otherwise be boring and makes it fun by tying together together Harry Potter, Captain Kirk and Weight Watchers.

What is content governance? 

Content governance is the day-to-day detailed management of content delivery and style, as well as the long-term execution of content strategy tactics.

Think of content governance as an overall structure that:

  • Determines priorities 
  • Provides detailed guidelines and standards on how content should look, behave, and interact with your customers 
  • Assigns ownership to people within the organization so they can make strategic decisions about content

 Learn more by watching our webinar, produced by Siteimprove.