Ahava Leibtag and the Aha Media Group team writes articles on the emerging discipline of content strategy. Ahava speaks at national Web conferences about creating, publishing and governing effective content.

Publications

How to Pick the Right Content TypeHow to Pick the Right Content Type

Producing unbeatable content takes hard work and strong planning. But with strong guidelines for how to do so, you can find that great content becomes easier and more delightful to create.


Governance ChecklistGovernance Checklist

If you want strong content that performs for your brand, you need a strong governance model and appropriate workflows for your team. Download our handy checklist to make sure you are implementing all the steps you need for cohesive, coherent and compelling content for your brand.


Healthcare CMOs: Your Top 10 Content Marketing Questions AnsweredHealthcare CMOs: Your Top 10 Content Marketing Questions Answered

Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to wrap your arms around. We wrote this eBook to bring clarity for healthcare marketing leaders and their teams to bring clarity to content marketing.


10 Healthcare Social Media Rock Stars Share their Best Tips10 Healthcare Social Media Rock Stars Share their Best Tips

We love a good story. That’s why we asked 10 social media healthcare rock stars to tell us what they’re learning, what they’re paying attention to and what’s getting them excited to go to work each day.


The 10 Commandments of Content

To celebrate our 10th year in business, we created The 10 Commandments of Content. This poster represents 10 years of experience managing complex content projects in demanding settings.


Creating Valuable Content Checklist

A content marketing staple, the checklist has been translated into four languages and downloaded more than 10,000 times.


7 Unbreakable Rules for Digital Strategy Success

Learn the seven rules that govern coherent, consistent and controlled digital strategy.


Recipes for Creating SEO Success in 2013

Great organic SEO happens when you follow this recipe.


Mobile Whitepaper

Writing for mobile? See our five best practices.


Healthcare

Content Strategy for Healthcare

Healthcare has its own challenges, and content is definitely one of them. Learn how to create a content strategy within your healthcare organization.


Social Media for Hospitals

If you’re a hospital marketer, download this great article and graphic that explains and illustrates how to repurpose content.


Secrets of Healthcare Social Media Superstars

Want to be a healthcare social media superstar? Learn the six best practices you need.


Ongoing Publications