Why You Need More Personas

My 14-year-old daughter Tzophia is starting 9th grade at the end of the summer. (Gulp!) Part of getting ready for high school is buying a laptop computer. The school said a Chromebook will work. My daughter, of course, wanted the more expensive, posh MacBook. As we were searching on Amazon Prime day, it occurred to … Read More >

Be All That You Can Be On Mobile

Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. As Google continues to prioritize the platform, the message is clear: You need to make the most of mobile. (See the company’s turn to mobile-first indexing.) Mobile strategy is a consistent, ongoing effort. Here are some tips … Read More >

7 SEO Tips for Your Content

For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. Answer their questions and meet their needs. And above all, provide them with unique, shareable experiences. You can’t stop there, though. Without a solid framework that meets the technical challenges of SEO, people may never … Read More >

Voice Activation: Are You Ready?

Remember when touch screen technology wasn’t that good? That sure changed. And now, we have voice. In fact by 2020, Gartner predicts that 50% of all searches will be voice searches. Which means your content needs to be conversational and voice-ready. Gulp. No worries—we’ve got you covered. Voice-Assisted Technology and Your Content Siri, Alexa, Cortana … Read More >

What’s New at Aha Media?

I started Aha Media with the dream of being a freelance web writer who could work from home and spend more time with her kids. That was not what happened. Instead, we have grown into a firm of more than 35 writers, editors, project managers, account executives and leadership staff. And it’s because of YOU … Read More >

We’re Really Not that Expensive

We preach a lot about transparency. If content is a conversation, and we want to build a relationship with our audience, then transparency in our marketing and communications is imperative. The risk? Transparency leads to vulnerability. But addressing our customers’ initial concerns is one of our priorities. So let’s talk about one of the top … Read More >

Why We Talk to Compliance FIRST

In highly regulated industries, producing content is challenging. You need a unified strategy, domain experts who are willing to engage and executives who back you up when you hit a hurdle. Plus (and cue the “Jaws” music now), you need to get that content by compliance. But you can actually turn off the scary music. … Read More >

Are You Scared of Your Customers?

When we start a web project, one of the first things we ask is, “What are the top 5 questions people have about your organization?” Then we ask, “And where are the answers on your site?” Guess what? They’re usually buried. Let’s start with why. Transparency Leads to Vulnerability Often, organizations are afraid to answer those … Read More >

How to Pick the Right Content Type

Isn’t the world of modern marketing great? Now, instead of having to worry about just one kind of content—like written articles—you also have to worry about podcasts, videos and infographics. How is one content marketer supposed to do it all? And how do you get the budget you need to make it all happen? Download … Read More >