The Growing Potential of Podcasts

A couple of weeks ago, Ian Altman invited me to appear on his podcast, “Grow My Revenue Business Cast” (listen to the full podcast). The experience got me thinking about whether marketers are truly maximizing this unique channel to the fullest effect. Do People Actually Listen to Podcasts? Edison Research examines podcast consumption each year. Their … Read More >

When Physicians Won’t Be Experts

Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created content with doctors knows that they inevitably – without meaning to- create massive bottlenecks. Either it’s impossible to get an interview, or they take their time editing the content. Or—the worst—they act like a different … Read More >

How Businesses Create Trust and Authority with Quality Content

Ahava made a guest appearance last week on Ian Altman’s podcast “Grow My Revenue Business Cast.” During the episode, they uncovered the common mistakes businesses make when developing their content strategies, why it’s important to have a designated person leading the charge, and the number one thing to consider when creating content for your organization. Here … Read More >

10 Best Health Insurance Commercials of 2016

Say “health insurance” and you probably think “bureaucracy,” “stodgy” and “paperwork.” But health insurance companies are going to change that perception. Using a light touch, humorous scenes and relatable scenarios – plus a little little help from starpower (hello, Stephen Curry and Patrick Dempsey!) – we think these health insurance companies are definitely making you … Read More >

Content Marketing Predictions for 2017

Want to hear what content marketing experts predict for 2017? Take a look at these 2 eBooks: 2017 Content Marketing Predictions by Content Marketing Institute (Check out slide #29!) 51 Expert Content Marketing Predictions for 2017 by Magnificent Marketing Ahava makes two predictions in each eBook about what we should expect in 2017. We’re always interested in your feedback … Read More >