It’s that time of year again—to reflect on the year that was and the year that will be. 2016 will certainly go down in the record books. Here at Aha Media, we take time to reflect on the year in hospital commercials in order to bring you the top commercials, as we’ve done since 2012. … Read More >
When’s the last time you cleaned out your closet? If you stopped in panic, or are thinking, “Ahava, why are you ruining my holiday buzz?” don’t worry. Today isn’t really about your closet. Rather it’s about the end of the year, taking stock of what you have and figuring how to do better in 2017. … Read More >
Every year, towards the beginning of the holiday season, we like to recap the year. Thank you, dear readers for your interest in our blog. If you have missed any of our popular posts, here’s a chance to catch up while you enjoy the holiday season. Happy Holidays and happy reading! The Top 10 Aha Media … Read More >
Fact: People like to take advice and recommendations from friends and family. Well, Facebook is actually turning that into…wait for it…an app for that. What does Facebook Recommendations mean for you as a hospital marketer? (Also, don’t forget to download our eBook: 10 Content Marketing Answers for Healthcare CMOs.) What is Facebook Recommendations? Facebook Recommendations … Read More >
Most writers were taught to use the inverted pyramid. I know I was. And, I’ve even taught using the inverted pyramid in my writing workshops. But now I know…I was wrong. And I could use your help proving it. Details at the end. Kill the Inverted Pyramid Most of us start wide in our writing and … Read More >
The #1 question I get asked about content marketing is: How do I sell it to my bosses? Well now you have some answers. In our new eBook, 10 Content Marketing Answers For Healthcare CMOs, we give you all the information you need to convince your executives and teams that content marketing is a long-term strategy … Read More >
When I was 38, I started guitar lessons. It wasn’t that I wanted to be Taylor Swift—rather, I wanted a hobby that engaged a different part of my brain from content. Practicing guitar has changed my creativity. When I practice, a different part of my brain gets engaged. And I find when I return to … Read More >
Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.
When I first started working as a web writer (10 years ago!), many clients would ask me to charge them by the web page. That made sense to me at first, too. But I soon learned it didn’t work. I quickly realized it was a waste of money — both for my clients and for me. Find out why.
Snapchat, chatbots, Facebook Live…is your hospital ready? After you read our summer ebook, you will be. We’ve interviewed 10 healthcare social media rock stars and asked them what keeps them up at night — and what makes them excited to go to work the next day. Read more here.