10 Best Health Insurance Commercials of 2016

Say “health insurance” and you probably think “bureaucracy,” “stodgy” and “paperwork.” But health insurance companies are going to change that perception. Using a light touch, humorous scenes and relatable scenarios – plus a little little help from starpower (hello, Stephen Curry and Patrick Dempsey!) – we think these health insurance companies are definitely making you … Read More >

Content Marketing Predictions for 2017

Want to hear what content marketing experts predict for 2017? Take a look at these 2 eBooks: 2017 Content Marketing Predictions by Content Marketing Institute (Check out slide #29!) 51 Expert Content Marketing Predictions for 2017 by Magnificent Marketing Ahava makes two predictions in each eBook about what we should expect in 2017. We’re always interested in your feedback … Read More >

Your Hospital on Facebook Recommendations

Fact: People like to take advice and recommendations from friends and family. Well, Facebook is actually turning that into…wait for it…an app for that. What does Facebook Recommendations mean for you as a hospital marketer? (Also, don’t forget to download our eBook: 10 Content Marketing Answers for Healthcare CMOs.) What is Facebook Recommendations? Facebook Recommendations … Read More >

It’ll Do That To You

When I was 38, I started guitar lessons. It wasn’t that I wanted to be Taylor Swift—rather, I wanted a hobby that engaged a different part of my brain from content. Practicing guitar has changed my creativity. When I practice, a different part of my brain gets engaged. And I find when I return to … Read More >