Transform Print Writers into Digital Writers
Are your writers having trouble creating engaging content for your brand on a daily basis? Are the pressures of writing for so many different digital outlets—social media, mobile and Web—confusing?
The ever-changing landscape of our digital world means all writers are learning new technical and strategic skills. Training in current best practices for digital content will give your writers concrete skills they can apply on a daily basis. Our digital writing and content strategy workshops also develop a broad understanding of digital strategy, as well as how to plan and write compelling, searchable content.
Digital Writing Workshops
Our workshops focus on the following four core skills:
• Researching your audience and crafting engaging content for them
• Understanding how search engines crawl through your site and the back end code that influences writing choices
• Learning about content strategy and digital publishing
• Following developing best practices
Sharpen Technical Skills
Becoming an effective digital writer requires understanding the discipline of writing as well as the technical aspects of:
• Search engine optimization (SEO)
• How people read on screens
• Basic usability
• Mobile and social media use
Digital Writing Workshop Takeaways
After the workshops, participants will be able to:
• Stay focused on the reader
• Apply best practices for writing on screens
• Research and understand how to apply keywords
• Write a keyword-rich article with headlines optimized for SEO
• Understand the difference between writing for mobile and writing for traditional Web browsing
• Write appropriate posts for Twitter, Facebook and Google +
• Understand the four major parts of a content strategy
• Sketch a publishing workflow
• Understand how to think like a user
• Use style guides
• Create copy decks for the organization to use in a distributed publishing model
• Gain knowledge of some of the best practice thinkers in the space and how to follow their work
How it Works
Before the Workshop
Before the workshop, we will spend several hours understanding your needs for a digital writing workshop. We will assess current and common challenges your team faces on a daily basis. Understanding your writers’ challenges helps us create a personalized workshop that spends time on the skills your writers need honed.
Full-day workshops are 7 hours + 1 hour break for lunch. The workshop focuses on the basic skills of digital writing, the practice of writing for mobile and social media, as well as the details of content strategy.
Personalized for your Industry and Audience
Whatever your industry, we will sharpen your writers’ understanding of how to craft robust, user-centered content for your customers.
We will use materials from your own website, and from related fields, so your writers will be familiar with the content.
Price is $10,000 for a full-day workshop.
Please contact us for more information.