Award-winning Healthcare Journalists and Writers
Aha Media is uniquely qualified to develop content marketing and content strategies with your healthcare system, hospital or healthcare marketing group.
Our experience with more than 50 hospitals and academic institutions gives us a unique skillset to work with your executives, doctors, administrators and staff. We understand the complex challenges of working within a highly academic workplace and have more than nine years of experience doing so. See our case studies.
Hospital and Healthcare Content Marketing
Hospitals tend to be very hierarchical organizations, with a structure that confounds marketers. Doctors, who often have little marketing experience, tend to set the tone and pace of marketing projects, which can pose multiple challenges, particularly surrounding the web.
Since Aha Media has worked in so many of these situations with so many projects, we understand how to approach doctors and administrators and gain stakeholder buy-in. Our goal is to educate everyone around the table and build consensus about our goals and roadmap so everyone feels comfortable moving forward.
We also understand the unique pressures that face hospital marketers as they navigate these complex relationships. We have our own methodology for working on content strategy within these complex organizations and bring thoughtfulness and sensitivity to working through the right steps to ensure a successful content strategy project.
We have worked on content and digital marketing with the following hospitals, healthcare organizations and academic institutions:
- Johns Hopkins Medicine
- MedStar Georgetown University Hospital
- UCLA Health Systems
- MedStar Washington Hospital Center
- Fletcher Allen Health Care
- Sentara Health Care
- Wake Forest Baptist Health
- University of California Irvine Healthcare
- Johns Hopkins Bayview
- MedStar Washington Cancer Institute
- Carolinas Healthcare Systems
- MedStar Heart Institute
- Franklin Square Hospital
- Temple University Health System
- Union Memorial Hospital
- Montgomery General Hospital
- Tissue Banks International
- St. Anthony’s Hospital
- Anne Arundel Medical Center
- Sentara College of Health Sciences
- Corindus Robotic Medicine
Ready to improve your content? Contact us today.