Strategic Content for a Digital Strategy Consultancy
smart panda labs, a digital strategy and consulting firm with strong web capabilities and a smart and quirky brand, needed to redesign their own website to reflect their digital savvy—and they needed strong new content to back it up. The firm engaged Aha Media’s content team to help them clearly explain their service offerings to businesses and bring their brand’s personality to life.
Through interviews with key stakeholders, our writers established key differentiators to extoll on the new site, including the firm’s laser-focused, data-driven approach to digital strategy. The interviews also helped the team develop a thorough understanding of each service offering so that the existing nomenclature and site organization (the information architecture) could be revisited and revised. Once the site map and navigation was established, our writers went to work fleshing out new content and infusing it with a tone and voice that cleverly tied back to the brand—pandas and all.
It was also of great importance to smart panda labs that their site speak directly to the needs of prospects and clients seeking to leverage the Internet to meet strategic business goals. Aha Media accomplished this with conversational language focused on the reader and case studies (“lab results”) demonstrating ROI.
smart panda labs combined our content with their sharp new look, resulting in a site that immediately communicates their unique perspective, the value of their scientific method, and their customer-focused approach to digital marketing and strategy.
See our work for smart panda labs.