Voice Activation: Are You Ready?

Remember when touch screen technology wasn’t that good? That sure changed. And now, we have voice. In fact by 2020, Gartner predicts that 50% of all searches will be voice searches. Which means your content needs to be conversational and voice-ready. Gulp. No worries—we’ve got you covered. Voice-Assisted Technology and Your Content Siri, Alexa, Cortana … Read More >

We’re Really Not that Expensive

We preach a lot about transparency. If content is a conversation, and we want to build a relationship with our audience, then transparency in our marketing and communications is imperative. The risk? Transparency leads to vulnerability. But addressing our customers’ initial concerns is one of our priorities. So let’s talk about one of the top … Read More >

How to Pick the Right Content Type

Isn’t the world of modern marketing great? Now, instead of having to worry about just one kind of content—like written articles—you also have to worry about podcasts, videos and infographics. How is one content marketer supposed to do it all? And how do you get the budget you need to make it all happen? Download … Read More >

The Growing Potential of Podcasts

A couple of weeks ago, Ian Altman invited me to appear on his podcast, “Grow My Revenue Business Cast” (listen to the full podcast). The experience got me thinking about whether marketers are truly maximizing this unique channel to the fullest effect. Do People Actually Listen to Podcasts? Edison Research examines podcast consumption each year. Their … Read More >

Content Marketing Predictions for 2017

Want to hear what content marketing experts predict for 2017? Take a look at these 2 eBooks: 2017 Content Marketing Predictions by Content Marketing Institute (Check out slide #29!) 51 Expert Content Marketing Predictions for 2017 by Magnificent Marketing Ahava makes two predictions in each eBook about what we should expect in 2017. We’re always interested in your feedback … Read More >