One of the coolest people you’ll ever meet in content strategy is Meghan Casey, the author of the new book, The Content Strategy Toolkit: Methods, Guidelines and Templates for Getting Content Right. I interviewed Meghan for Confessions to find out her thoughts on the future of content strategy, how to implement and maintain governance, and … Read More >
Welcome to our first Confessions of a Content Strategist in 2015. These interviews are so interesting to me because content strategists come from such different backgrounds. Yet, we all have so much in common. From our first epiphanies about what it is we actually do, to our passion for tools and documentation, to our concern … Read More >
I’m a practical girl. So typically when I write these lists (check out 2012 and 2013), I tend to like articles that give me practical guidance for how to do my job as a content strategist. There were a lot of great articles this year. But there were fewer than last year, and even fewer … Read More >
As we discussed in last month’s Confessions of a Content Strategist, with Jenny Magic, the need for a new role within content strategy is emerging—the content engineer. Who is that person who can translate for the content marketing teams and the software engineers and keep everything in line for the customer? Meet Emmelyn Wang, a … Read More >
Imagine you are on a website buying clothing for your son, and the website immediately takes you to the section for his size and age. Or, what if you are presented with an online ad for pet food, and the headline matches your pet’s breed and age? That’s the promise of personalized content, and it’s … Read More >
Steven Grindlay isn’t going to give you an easy answer. But, isn’t that the whole fun of hanging out with a content strategist? In this month’s Confessions, we meet a man who has lived around the world, owned two advertising agencies, co-founded the Content Strategy Alliance along with Noreen Compton and now works as an … Read More >
There are many definitions for content strategy, and all of them help shed light on what is a critical and important discipline within the greater field of user experience design, often abbreviated as UX. I was recently in Seattle at an awesome event run by Misty Weaver (@meaningmeasure) and it occurred to me that no … Read More >
Content strategy is hot. But companies are loathe to embrace the next big thing, particularly because it’s so hard to pin return on investment on social media, the last big thing. So why should you, if you are contemplating a redesign, migration, re-do of a section, mobile or email campaign, hire a content strategist? First, … Read More >
Check out this SlideShare Presentation: Content Strategy Framework for the Content Lifecycle View more presentations from Rahel Anne Bailie.
Watching this is like looking at the back of a Dunkin’ Heinz cake mix- in 4 easy steps you too will have a yummy content strategy. But Rachel does break it down, gives meaningful examples and I could follow along without audio. Dig in. Content Gone Wild! View more documents from Rachel Lovinger.