3 Facebook Facts to Know

Facebook continues to be a challenge for marketers. As marketers, you may suspect that your target audience spends its time elsewhere. Or you may worry about staying ahead of newer, possibly more important channels. But as Facebook continues to integrate—competing with YouTube on video, promoting the Social Wallet and building a huge base with What’s … Read More >

Learn to Define Like Ethan Hawke

When I was 18, I watched the movie, Reality Bites, about a group of recent college grads (the so-called Generation X) trying to establish a foothold in the world. Winona Ryder played the main character, Lelaina. At a job interview, her potential boss challenges her to define irony. And she can’t. Later in the movie, … Read More >

Are Bigger Pictures Better?

When we moved into our house, I had so much fun decorating my 6-year-old’s room. We used Benjamin Moore’s Bunny Nose Pink. We bought her a white bunk bed and my mom sprang for Pottery Barn Kids bedding. Now she’s 11. And she wants San Clemente teal for the walls, a silver rug and beanbags … Read More >