6 Tips for Engaging Self-Pay Patients

Despite The Affordable Care Act’s individual health insurance mandate, a recent study shows nearly 1 in 4 people are still uninsured. These findings underscore a growing movement among patients who would rather pay for care only when they need it. What’s surprising is they’re having a hard time finding hospitals willing to work with. Nine … Read More >

5 Tactics for Incorporating Readmissions Rates into Your Marketing

With the steepest penalties to date, this week marks the latest expansion of CMS’s Hospital Readmissions Reduction Program (HRRP). The good news is that readmission rates are actually decreasing for the first time since 2009. The timing couldn’t be better because consumers are starting to take notice. If you aren’t already talking about readmissions in … Read More >