"Content marketing is not easy. It's complex and challenging to scale. But it's absolutely necessary for your brand to cut through today's marketing clutter. Thank the stars that Ahava put this book together, which will help any-sized marketer create a content strategy that truly grows the business. This book is a keeper."
-- Joe Pulizzi, Founder, Content Marketing Institute and Author, Epic Content Marketing
"Content is most companies' greatest business asset. Today, content comes from many places and must be distributed in many ways. Therefore, you need content strategy. And you need Ahava Leibtag's The Digital Crown to show you why and how to have cohesive, consistent, and controlled content that supports your brand, meets your business goals, and delights your customers. With clear explanations, practical guidance, 7 rules for a successful process, and a series of case studies, The Digital Crown is critical reading for everyone who creates, designs, manages, or reviews content in any form in any medium."
-- Janice (Ginny) Redish, author Letting Go of the Words – Writing Web Content that Works (Elsevier, 2nd edition, 2012)