Content Governance: Why it matters to keep your content consistent
In the below webinar, Ahava Leibtag takes a topic that might otherwise be boring and makes it fun by tying together together Harry Potter, Captain Kirk and Weight Watchers.
What is content governance?
Content governance is the day-to-day detailed management of content delivery and style, as well as the long-term execution of content strategy tactics.
Think of content governance as an overall structure that:
- Determines priorities
- Provides detailed guidelines and standards on how content should look, behave, and interact with your customers
- Assigns ownership to people within the organization so they can make strategic decisions about content
Learn more by watching our webinar, produced by Siteimprove.