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Content Governance: Why it matters to keep your content consistent

In the below webinar, Ahava Leibtag takes a topic that might otherwise be boring and makes it fun by tying together together Harry Potter, Captain Kirk and Weight Watchers.

What is content governance? 

Content governance is the day-to-day detailed management of content delivery and style, as well as the long-term execution of content strategy tactics.

Think of content governance as an overall structure that:

  • Determines priorities 
  • Provides detailed guidelines and standards on how content should look, behave, and interact with your customers 
  • Assigns ownership to people within the organization so they can make strategic decisions about content

 Learn more by watching our webinar, produced by Siteimprove.

 

About Ahava Leibtag

Ahava Leibtag, MA

Ahava R. Leibtag has more than 15 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She... More >