Take Your Healthcare Email Marketing to New Heights
Many healthcare organizations’ email marketing consists solely of the e-newsletters they sporadically send to patients. But those emails should be […]
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Cheatsheet: Healthcare Service Line Content — Why Intent is Key to SEO Success
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether […]
Checklist: How to Create Content About the COVID-19 Vaccine
As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents […]
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Content Experts: Email Key in 2023
Four content experts weigh in on the importance of email marketing in 2023. Thank you to Ann Handley, Joe Pulizzi […]
Stats You Need Before You Send Your Next Email
What makes an email, well, click? What’s the just-right formula that convinces a recipient to open your email instead of […]
For Your Swipe File: 14 Steal-Worthy Out-of-Office Message Examples
Sometimes, it’s not about what you say. It’s about how you say it. Especially when you’re writing an email. Most […]
Top Hospital Commercials of 2022 Show Healthcare Industry Trends in Action
As fans of all things healthcare marketing, we love poring over the year’s best hospital commercials and sharing our favorites. […]
Should Your Hospital Be on TikTok? 5 Considerations
Everyone seems to be on TikTok, whether it’s teens seeking the latest fashions or older adults living their best lives. […]
10 Healthcare Brands to Watch on TikTok
Strange dance moves, cringey challenges, off-beat lip-synching … yeah, TikTok came from humble beginnings. But who hasn’t gone through an […]
10 (+2 NEW) Essential Elements for Your Brand Style Guide
Content style guides are like the potato mashers in your cutlery drawer. You know it’s there, it peeks out to […]
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Could a Content Strategy Increase Your U.S. News & World Report Reputation Ranking? [Case Study]
Physicians’ opinions are what matter when it comes to U.S. News & World Report rankings. During the open voting period, […]
How to Use Physician Bios to Attract New Patients: 6 Examples
How does your medical practice use doctors’ bios? To let a prospective patient know about the physician’s credentials? Experience? Personality? […]
