The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know
The Ultimate Guide to AI for Healthcare Marketers + Do’s and Don’ts Cheatsheet What You Need to Know

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Content Magician: Susanna Donato

Welcome back to our Content Magician series, where we introduce you to a member of our talented team each month. Susanna’s Unique Point of View Susanna Donato lives surrounded by…

Healthcare Content Marketing

…content Inventory and analyze your content — online, print and social media Align your content to your business objectives Manage your content Repurpose your content Define a methodology for creating…

The Top 10 Content Strategy Articles of 2014

…strategy and content marketing are used interchangeably (they are not the same thing) and are still confusing many “content-which-camp-do-I-belong-in?” practitioners The chasm between editorial/brand content people and technical/adaptive content/content engineers…

Content Magician: Marti Harris

…work spellbinding. We are the Content Magicians of Aha Media: The writers, editors and strategists who produce the content that works wonders. We’re excited to launch our “Content Magician” blog…

Content Marketing Audits & Strategy

…The Most Common Hospital Website Content Mistakes (+ How to Fix Them) Blog, Content development/ Copywriting, Content Marketing, Content Strategy, Health Systems and Hospitals, Uncategorized Duplicate meta tags, content silos…

Multichannel Healthcare Content Audit

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Content Support for Your Team

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Healthcare Content Audits: 10 Frequently Asked Questions

…We’ve helped over 180 health systems create content that speaks to patients. Learn about our experience performing healthcare content audits and building content strategies that convert. Explore Healthcare Content Audits…

Confessions of a Content Strategist: Jenny Magic

…do you define the roles of a content marketer and a content strategist?” Jenny Magic: “Content strategists define the process and content marketers work within that process.The changing demands on…

Healthcare Content Management: Workflow

…anyone with content needs. Content Strategy Manager, Franciscan Health Does Your Organization Need New Content Creation Workflows? Why Prioritize Your Content Publishing Workflows? Why do this now? Every day that…

Healthcare Content Management: Editorial Toolkit

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Healthcare Marketing Strategies

…and analyze your content — online, print and social media Align your content to your business objectives Manage your content Repurpose your content Define a methodology for creating your content…

Website Content Audit

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Hospitals

…content we write. Award-Winning Content for Hospitals Clear Content Creation With a Definitive 10-Step Process Content workflow and governance is one of the biggest challenges faced by marketing directors and…

Speaking Engagements

…Your Content With These 7 Songwriting Secrets” Content Marketing World, Cleveland, OH, Sept. 5-7, 2018 “Build Your Skills: Getting Your Content Ready for Voice Activated Search” Healthcare Marketing & Physicians…

Content Strategy (OLD)

…you to your goals. Content strategists will help you: Organize your thinking around your content Inventory and analyze your content—both online, print and social media Align your content to your…

Healthcare Content Writing

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Frequently Asked Questions (FAQs)

…content! Manager, Marketing & Communications at UT Health San Antonio MD Anderson Cancer Center Hire an Experienced Healthcare Content Marketing Agency It’s challenging to create engaging content within complex specialties…

Why, When & How to Conduct a Content Audit

…content with a fresh eye and suspend judgment, because any findings from the auditing stage will be the foundation of all conversations regarding the future of the content. However, content…

Writing Workshops

Content Services Content Writing Workshops Transform print writers into digital writers. Align Your Content and Marketing Teams Are your writers having trouble creating engaging content for your brand? Are the…

B2B Healthcare

Areas of Expertise B2B Healthcare Content Marketing Your business is different. So are our writers. Drive Audience Engagement With Compelling Medical Content Writing B2B healthcare content is challenging. You have…

Webpage SEO Audits

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Home

…Our training workshops turn your content creation team into the healthcare communicators of today. Reshape the Way You Create Content Aha Media is a leading content strategy and content writing…

Increase Facebook Traffic by 28%

…learned new ways of writing and creating content Working with Aha Media transformed our content operations. Through training and content strategy, we publish and distribute content more efficiently and with…

Marketing Writing Workshops

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

The Top 10 Content Strategy Articles of 2013

…12, 16 and 7 ways to get started with content strategy. Or we’re talking about #contentstrategyfeelings. Instead, we need to share the deep practice of tying business objectives to content…

Healthcare Website Content Strategy

…experts together and create SEO content guidelines… The Most Common Hospital Website Content Mistakes (+ How to Fix Them) Blog, Content development/ Copywriting, Content Marketing, Content Strategy, Health Systems and…

Confessions of a Content Strategist: Clay Delk

…during South by Southwest and invited all the content strategists to attend. I’d met some of the Facebook content strategists over the years through that. Last year, another content strategist…

Healthcare Marketing White Papers and Ebooks

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

BioTech Content Marketing

…web content for users and for search? Learn how our website content strategy audits can help. Is content repurposing a regular part of your strategy? One idea can easily become…

Rachel Honeyman

Rachel Honeyman Content Strategist Rachel Honeyman is a self-proclaimed Content Magician with a Master’s in English. She’s been in the content marketing industry for over 15 years (much of that…

Service Line Marketing Content

…Media to anyone with content needs. Content Strategy Manager, Franciscan Health About Aha Media Group, Your Service Line Content Writers Your service line pages carry too much weight to be…

Areas of Expertise

…content writing that supports your marketing objectives. Get the Content Expertise You Need Give patients accurate, straightforward content that drives business goals forward. Learn about our healthcare expertise. Create content…

Brochure, Flyer and Fact Sheet Writing

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Medical Device Content Marketing Agency

…they could be? Are your content workflows working for your team? Uncover the strengths and opportunities for improvement in your content strategy. Explore content audits, toolkits and strategic support options….

Medical and Science Writing

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Service Line Content

Content Services Service Line Marketing Content Your service line marketing content deserves the best possible treatment. Direct Traffic to Your Services Service line content should capture searches from Google, compel…

The Ultimate Guide to AI for Healthcare Marketers

…producing surface-level content that summarizes other sources. But Search Generative Experience (SGE) is changing search, eliminating the need for this kind of content. Limit AI content creation to repurposing your…

Healthcare Content Marketing Training

…empathy to channel-specific tactics. Content marketing training includes: SEO training Personas and identity pillars Effective content checklist How to repurpose content Powerful storytelling techniques Social Media Strategy & Management Training…

Patient Stories, Customer Testimonials, Case Studies

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Content Strategy: Who Says it’s Great Content?

Updated August 27, 2021 Lately, I’ve noticed that many firms, copywriters and Tweeters are talking about creating great content. “We need to create great content for our #contentstrategy.” “Our content…

Content: Why Project Management is So Important

…the experience and knowledge they need to. There are editorial and brand content strategists and there are technical content strategists. Talk to the content professional you are working with to…

About Us

…organic SEO efforts. Content Marketing Manager Are You Passionate About Healthcare Content? Join us to create digital content and content strategy for some of the most well-known organizations. View Available…

Healthcare Technology

…loyalty. Our content strategy products and solutions help you discover and understand your content ecosystem so you can build roadmaps to your content strategy dreams. Explore our content audits and…

Scripts for Physician Videos & SME Podcasts

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Healthcare Style Guides

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Social Media Workshop

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Why Your Web Traffic Doesn’t Convert

…content over licensed content. (Source: Contently, Dec. 2014) Why You Need Custom Content You need to develop custom content for your website, because syndicated content rarely converts your web traffic…

Government

…our client services team, we create content that inspires engagement with your brand and builds audience loyalty. Our content strategy products and solutions help you discover and understand your content…

Healthcare Video Production

…content stretch further. Get Polished Video Content Professionally produced video content is more than a trick to keep up your healthcare marketing sleeve. Today, it’s a necessity. Let’s talk about…

Healthcare Social Media Audit

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Writing Workshop to Improve Content Production

…team. The workshop focused on: Tailoring content to different audience segments Building storytelling techniques Prioritizing content Learning digital writing best practices Aha Media used the company’s existing content to demonstrate…

What is Modular Content?

…great marketer to do with so much conflicting data about what makes amazing content? The answer is to build modular content, or content that fits together with a satisfying click….

Increase Patient Engagement by 20%

…the content to identify strengths, weaknesses and opportunities to develop new content. Armed with the findings, Aha Media created a content strategy that defined how to restructure and rewrite their…

Writing for Healthcare Social Media

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Healthcare Blog Writing

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Healthcare Blog Writing

…Content Strategy & Promotions Manager, Henry Ford Health System Need Help Creating Valuable Content? Use our handy website content checklist, a content marketing staple. It’ll help you balance SEO, user…

Increase Organic Traffic by 52%

…working with Aha Media to create high-quality blog content. NGF’s new web content and blog resulted in direct ROI. Online donations doubled since developing the web content and launching the…

Hospital Annual Reports

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Increase Traffic by 148%

…newsjacking, creating original content to piggyback on current healthcare topics. They also wanted to repurpose existing content and establish a secure online forum for patients to share stories without compromising…

Healthcare Email and Newsletter Writing

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Healthcare Brand Voice Workshop

[et_pb_text content_tablet=” Content Services Healthcare Content Writing Get engaging health content that inspires your audience to trust your brand and empower them to make key decisions. ” content_phone=” Content Services…

Why We’re Ungating All of Our Healthcare Content

…shows people hate gated content. An astonishing 90% of people won’t download content if it requires an email address. Will Ungating Our Content Help Us Build Meaningful Relationships? We Hope…

The 6 Steps for Creating Valuable Content

…the checklist for creating valuable content The 6 Steps to Making Content Valuable #1 – Findable. Make sure that you are utilizing appropriate keywords so your target audience a find…

Increase Hospital Blog Traffic 800%

…fund more content strategy and content marketing efforts. Start Marketing With Purpose Increase the results of your marketing efforts with a strategic approach to content marketing. Talk Strategy with Ahava…

Patients or Doctors: What Content Do They Like?

If you’re a healthcare marketer, you know creating great content can be challenging. Recently, while I was working on a physician marketing campaign, I started thinking: What’s easier? Creating content…

Increase Audience By 137% and Web Traffic By 107%

…health and make lasting changes. Lead change through content: Nurses achieve better health as a direct result of Aha Media’s web content. Involve the pros: Hiring a professional content firm…

Writers

…the flexibility of freelance work. See the full health content writer job description below. Content Writers for Healthcare Aha Media is a leading content strategy and content marketing consultancy with…

Our Clients

…Media’s content process was seamless and has elevated the visibility of our website content both regionally and nationally.” – Sarah Hetzel, Senior Marketing Manager “Social engagement starts with great content,…

How to Avoid the Template of Doom

One of our favorite activities as content strategists is to build page templates (no really, we’re that nerdy). Content templates help both designers and content creators determine the limitations of…

Editors

…and, sometimes, the world! Editors Aha Media is a leading content strategy and content marketing consultancy with deep healthcare experience. We create content experiences for academic medical centers, health systems,…

How Baking Cakes Can Improve Your Content

…of our publications to help you with your content: Creating Valuable Content Checklist Governance Checklist The 10 Commandments of Content Read about Aha Media’s approach to content strategy and copywriting….

When Physicians Won’t Be Subject Matter Experts

Doctors are awesome at providing important information to make content jump off the page. But, anyone who has ever created content with doctors knows that they inevitably – without meaning…

Plain Language Writing for Healthcare

…meaning should always shine clearly. 7 Rules to Crafting Healthcare Content Using Plain Language Healthcare content can get weighed down by complexity. But what if we told you there’s a…

How Content-ED Are You?

…for content strategists, content marketers and other content professionals who need coaching and guidance to help navigate challenging content projects and issues. How it Works Think of the Content-ED memberships…

How to Pick the Right Content Type

…Right Content Type Why SEO is your secret weapon Picking your core content type always starts with your audience. Then decide how much time you have to produce other content…

5 Toxic Content Cultures and How to Solve Them

One of the fun things about being a content strategy consultant is hearing about how different editorial/content/marketing teams around the country operate. From their structure to the many roles people…

Policy: AI in Healthcare Marketing

…and employees, reinforcing our commitment to privacy. Bias Reviews and Fact-Check Audits We regularly audit our content for bias and factualness. This practice ensures our content is fair and accurate….

Unconventional Ideas for Hospital Content

…the Manual: New Ideas for Creating Content How do you find new life when it comes to content strategy and development for your hospital? Here are a few ideas to…

Why Your Power Content is The Most Important

…For me, the No.1 priority was to rewrite the power content. What is power content? Power content is what converts your users into customers. There’s a lot of content in…

What Type of Content Values Should You Have?

…If your brand is the promise of a personality, then your content absolutely should have values. What would content values look like? Well, they’re not branding or identity pillars, and…

5 Ways to Plan Ahead for SEO

…to Keep Your Eye On Content gap fulfillment: More than ever, people want to fully understand topics. Your content needs to answer their questions and give them enough information to…

Coronavirus Communications Done Right: 7 Examples

…for them. “Whenever possible, create content geared toward specific audience segments — it’ll help consumers feel spoken to & appreciated. #copywriting #contentmarketing” The Global Healthy Living Foundation directly addresses the…

Our Most Popular Healthcare Marketing Blogs of 2020

…meaningful connections with their audiences through empathy and inclusive content. And many of you wanted to dive deeper on tried-and-true content marketing practices (like digital front doors, competitive gap analyses…

Case Study: Increased Organic Traffic by 141%

…closely with CHLA cardiac and cardiothoracic specialists to build from 10 pages of existing content. The result was 50 pages of robust, engaging and easy-to-understand content written by our healthcare…

10 Healthcare Brands to Watch on TikTok

…educational content “snackable.” Don’t overcomplicate it. Dr. Mike Doctor Mike has over 23 million followers across social media channels, including TikTok. His secret? Blending pop culture with educational content. An…

10 Data-Driven Principles of Plain Language

You know what plain language writing is. You know why using plain language matters in healthcare content, where words can make the difference between life and death. Now it’s time…

Palliative Care Content: How to Write It

…Palliative Care Digital Content Now you’re one step closer to writing successful content. The next step is to address people’s concerns and let them know what to expect. This approach…

6 Visual Content Marketing Tips

Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. Visuals such as images and videos are content marketing awesome…

Content Styles

…text. You can also insert links to download things in your content, ‘Example Document Title’ (PDF), like this. Below this paragraph you’ll find examples of all the other styles you’ll…

B2B Healthcare Writers

…audience of professionals, including C-suite. Aha Media is a leading content strategy and content marketing consultancy with deep healthcare experience. We create content experiences for academic medical centers, health systems,…

Meet Our New Website

…got this in the bag. We often criticize clients for taking so long with content, but you know what? After we had a 3-month delay getting our own content in…

7 SEO Tips for Your Content

…if you create the most compelling content to ever hit the web. What to do? Help your content reach its full potential by completing a set of achievable tasks. These…

Why Your Hospital’s Blog isn’t Performing

…topic, your intended target audiences are going to suffer. And that brings us to content shock… Content shock: Mark Schaefer first described content shock in January 2014: Audiences are overwhelmed…

Why Content Strategy Saved My Marriage

…content getting lost because your organization is missing important workflows around content management? (Are you also the family archivist?) Why Governance Matters Most people hate the word governance. But it’s…

Should Your Hospital Be on TikTok? 5 Considerations

…that help hospitals determine which platforms best align with their marketing goals. We also can extend your team’s reach with content strategy and video scripting. Learn more about content services…

Ann Key

Ann Key Content Strategy Team Lead Ann Key, Aha Media Group’s resident SEO whisperer, loves to “nerd out on content strategy.” As Content Strategy Team Lead, Ann trains and manages…

What’s a Language Board? Does it Matter?

…both parties feel when creating content: SMEs think of their content one way, while audiences have different words or phrases they use to communicate about the topic. When introduced early…

Hospitals: Why Your B2C is Going to Be B2B

…start thinking like a business-to-business (B2B) marketer. How do you do that? B2B Healthcare Marketing The overall rule is to use content marketing. Content marketing is designed to establish your…

The Donald Rumsfeld Guide to Content Marketing

…finally, how do you prepare for the unknown unknowns-what I liken to the fortune telling of content and marketing?   What You Just Can’t Know First, in any content marketing…

8 Financial Services Companies Crushing It on Instagram

…empathy and value. Sharing user-generated content adds an extra layer of authenticity. Sharing user-generated content on @Instagram adds an extra layer of authenticity to your brand. #MarketingTip Click To Tweet…

How to do COVID-19 Vaccine Education — With Examples!

…can we contribute to ending the pandemic by inspiring trust in the vaccine? Stellar COVID-19 Content Examples for Healthcare Communicators You’re probably living and breathing vaccine content these days. Download…

Patient Stories and Customer Testimonials

Content Services Patient Stories and Customer Testimonials Create trust by telling stories that make people feel heard and understood. Make an Impact With Stories and Testimonials Product reviews are popular…

Content Experts: Email Key in 2023

…Website – especially for evergreen content Email – it’s going to be the most valuable thing that you have, as social media channels increasingly move away from sharing your content…

Ahava Leibtag

…to business, she draws from a deep well of expertise. Ahava is a recognized thought leader and expert in content strategy and content marketing. She is the author of “The…

SEO Cheatsheet for Content Marketers

…content we produce for our clients. So we decided to bring our SEO experts together and create SEO content guidelines just for you. Make your content findable with the right…

Case Studies

…educates and motivates your team to create great content. Social engagement starts with great content, a truth that Aha Media knows well. They marry content strategy with a holistic approach…

Build Awareness Through Blogging

…content marketing strategy to ghostwrite Inova’s physicians’ blog posts. After implementing the new blogging strategy, Inova increased awareness, demonstrated by media outlets reaching out to their physicians independently. The web…

5 Examples of a Health Infographic Done Right

…inspiration: 6 Visual Content Marketing Tips How to Pick the Right Content Type Patients or Doctors: What Content Do They Like? Need help creating compelling content? Leave it to us….

Building a Content Strategy for Instagram

…is quickly becoming the new TV. With stories, they’ve revolutionized the way people watch content. And while Snapchat first introduced this form of content, Instagram is a better platform for…

Be All That You Can Be On Mobile

…from your designers and developers, so it might be a good time to bring them some treats. But you can start with your content approach: Avoid thin content, and confirm…

Search Engine Optimization 101

…he may use Read Later Apps like Pocket or Instapaper to indulge in your content while waiting in line or commuting. That’s why it’s so important for your content to…

Get Your Doctors on Good Morning America

…research skills, easy-to-read writing style and SEO expertise. “The ongoing traffic that our content gets over time through organic search makes investing in this content worth it,” notes Brooke. How…

Healthcare Writing

…the visibility of your website content. Grow an engaged audience with regular communication. Spread your brand authority and trustworthiness beyond your website. Get the content writing you need for marketing…

5 Ways Healthcare Marketing is Like Parenting

…content on the web. 83% of healthcare organizations are doing content marketing – so you have to find a way to stand out. Having a personality in healthcare marketing can…

How to Make Your Content Have an Impact

…Please accept this donation in honor of our grandson.” Attached to the letter? A $1,000 check. Why the content works Why did the content make such a difference to this…

How to Reach and Market to Caregivers and Families

…healthcare content leaves caregivers wanting more. Take steps to ensure your content and organization help fulfill those needs so families remain loyal to the healthcare system that’s supported them. Ready…

Content Found!!!! Pages

…is that I really want my users to find the pages that I spend a lot of time writing; namely what I call content found!!!! pages (Cue the trumpet music)….

5 Steps to Fight Fake Healthcare News

Infographic: Create factual healthcare content that Google recognizes as an authority. You work hard to create quality content that helps people make informed healthcare decisions. But fake health news is…

When Writing Health Information, Page Length Matters

…details and when shorter, carefully crafted pages will do. Page Length: A Healthcare Writer’s Dilemma We want to answer the public’s call for health information with branded content encouraging users…

How to Write Patient Stories That Make an Impact

…second: Too often, healthcare marketers find a customer story and think, “Patient story video!” or “Article!” First, spend the time to truly understand the story, and then decide the content…

Feeling Stuck? Move Forward Anyway

As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice search and AI. Writers, editors and content strategists who are…

We’re Really Not that Expensive

…we set scope: How many content modules are we going to write? (As we move toward structured content, we don’t want to lock ourselves into pages anymore; most modules are…

Careers

…performance As a healthcare content writer, editor or content strategist, you can be part of a team that aims high and never stops learning. Produce work you’re incredibly proud of…

Do You Care More About SEO or UX?

…to create findable, readable, understandable, actionable and shareable content by inviting us to teach a digital writing workshop at your company. The workshops are personalized, using your content as examples….

Team

…Senior Writer Content Strategist Senior Editor Senior Writer Senior Editor Senior Writer Senior Writer Senior Writer Senior Writer Writer Senior Writer Senior Writer/Editor Senior Writer/Editor Senior Writer/Editor Writer Content Strategist…

Which SEO Factors Will Matter in 2015

…understand the relevance of your content to the user. Application: Write your content like you would talk, so that it’s obvious what the topics are about. Try a tool like…

What to Do When You Have a Copy Mistake?

…your tip and the hashtag #copyrules and you could win a free hour of content consultation with me, Ahava Leibtag. I’ll look at any five pages of content and let…

6 Best B2B Healthcare Blogs for Marketers

It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your audience … so it makes perfect sense that we have…

Healthcare SEO Cheatsheet

Struggling to Get Your Healthcare Content to Rank? You might be forgetting consumer intent. Our checklist will help you: The 3 types of people searching for healthcare content and how…

5 Hospitals Crushing It on Social Media

…been harder. Resharing blogs and showing facility upgrades isn’t enough to succeed on social media today. Your content needs to be fresh, relevant and exciting. But how? Take some inspiration…

Crutch Words, You Are Going Down!

…from crutch words! More ways to step up your content writing game: Passive Voice Should Be Avoided By You The 10 Commandments of Content 7 SEO Tips for Your Content…

The Growing Potential of Podcasts

…a Podcast in Your Future? For all content strategies, success is increasingly channel-dependent. We need to be vigilant in identifying channels that efficiently deliver relevant content to reach the right…

Content Marketing Predictions for 2017

Want to hear what content marketing experts predict for 2017? Take a look at these 2 eBooks: 2017 Content Marketing Predictions by Content Marketing Institute (Check out slide #29!) 51…

Ahava’s Fall 2016 Speaking Schedule

…of this year, and be sure to check back often to see if any more events have been added. “Content Design and The Mobile Device”, Content Marketing World, Cleveland, OH,…

Doctors Blogging? A Wildly Successful Case Study

There are many reasons to start a blog. For most companies, it’s about content marketing and generating leads. In healthcare marketing, it’s about educational content marketing and creating brand awareness,…

Exciting Changes at Aha Media Group

When I first started Aha Media Group, I never imagined we would grow to be a content consultancy with more than 500 content projects completed, including websites, newsletters, blogs, portals…

8 Tips for Writing Video Scripts That Captivate

…since graduating from college – writing and producing television news stories about my community and healthcare. But now I was switching to writing web content. And while I had convinced…

Haley Hite

Haley Hite Senior Writer With 12 years of content writing experience, Haley has worked as a Marketing Strategist at a regional health system and a Senior Manager of Content Marketing…

Governance Checklist

Managing Content Marketing Efficiently If you want strong content that performs for your brand, you need a strong governance model and appropriate workflows for your team. Download our handy checklist…

3 Tips to Create Inclusive Coronavirus Content

…ensure that your content consistently speaks with sensitivity toward high-risk groups. Compassionate Coronavirus Messaging for High-Risk Groups Public discourse has swung wildly: We went from “as long as you are…

Creating Valuable Website Content Checklist

…and user experience, as well as telling a great story to compel audiences to action. A content marketing staple, the website content checklist has been translated into four languages and…

Healthcare Chatbot Marketing: 5 Tips

…not know your bot exists. Be there to answer the call by creating a search-optimized landing page for your bot. Optimize key chatbot content The benefits of search optimization extend…

Malka Goldberg

…editing technical content on topics in which she has no formal background (e.g. electrical engineering). She has even edited content in a language she doesn’t speak. Malka graduated from the…

3 Ways to Calm Your Audience About Coronavirus

…resources. Healthcare marketers NEED to create content about #coronavirus. It’s not about search traffic. It’s about reassuring & educating your audience. – @ahaval How to Create Content for Health Emergencies…

How AI Will Impact Your Healthcare Website

…once was (remember when we thought it was going to change everything?), but still handy for quick searches. Personalized content: AI curates and recommends additional content based on what the…

Why Thank YOU is Better

…their unique pain points? Is your content warm and inviting, demonstrating that gratitude? Today, I’m going to share one trick that will help you make your customers feel you invited…

Subject Lines: You Have One Line. Use It Well

…web content. Because essentially, an email subject line is web content, just in a sparse, stripped-down form. But keep an eye on emerging trends. Some things you think are absolute…

3 Ways to Make your University Content Findable

…websites rely on static content. For example, Stanford, (#1 on Forbes’ list) has homepage content that doesn’t need to change for months, announcing professors who won the Nobel prize, and…

Are you Practicing Evidence-Based Marketing?

…Testing Content for Retention At Johns Hopkins, we wanted to know if people could remember important facts that would influence their healthcare decisions. We tested a number of pages before…

Jump-Start a Stalled Project

You’ve done it! Your content marketing project is off the ground. You have internal buy-in and budget, the stakeholders are lined up, and the team is prepped. You can breathe…

Aha Media is Growing!

…content strategists, as well as with our clients to provide the best content in the world. And finally, internally, we’ve promoted Carrie Uhl to Systems Manager and Jessica Wozinsky to…

8 Proven Ways to Help You Stand Out on Twitter

…more of that type of content. Say “thank you” You know it’s important to retweet and favorite other people’s tweets, especially when someone positively mentions your organization. But did you…

4 Ways to Up Your Email Open Rate

…useful content Congrats, you won the “User Opened Your Email” award! But your work’s not over. You want your readers to find the content of your email valuable. Make sure…

This is a Trick Blog Post

…content marketer: You just create content. There are, of course, many resources for doing it well (and I can recommend some, like this checklist for creating valuable content). But the…

Writing About Difficult Healthcare Topics

Interviewing and talking to doctors is what makes our content stand out. But after we interview subject matter experts, many of our writers need to take a break to process…

Content Ideas for Different COVID-19 Audiences

Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to multiple audiences with your COVID-19 communications. What one group cares…

Kristen Chanley

Kristen Chanley Senior Writer Throughout her career, Kristen’s has written about health and wellness, lifestyle, finance and technology. Her specialty is turning complicated topics into digestible, captivating content for the…

Web Writing in the Digital Age Infographic

…plus the tasty recipes that fuel us during content writing marathons. Of course, there is a foolproof way to take the stress out of creating content: Hire us. Download Now…

Cheatsheet: Healthcare Content SEO

Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether consumers find your healthcare web content. Learn what drives your…

How to Use Your Facebook Budget

…the new billboards: We’re spending money on ads that don’t necessarily help us achieve our goals. A Facebook ad only goes so far. If we don’t have powerful content to…

Become a Better Writer in Just 5 Minutes a Day

…produces content that resonates with readers and converts them to customers. How do we become better writers? How do we hone our skills, keep our writing sharp and consistently produce…

Writing About Addiction with Care: 5 Tips

…on the terms to use in your content. Understand That Alcoholics Anonymous’ (AA) language is not universal Most of us are familiar with the AA introduction: “Hello. My name is…

Assess Your Online Reputation Using 5 Simple Steps

…medical professionals: Organic search: This is how potential patients find you. Search rankings are influenced by keywords, traffic, and social shares. Strong content can boost your visibility, but negative content…

7 Tips for Successfully Engaging Seniors Online

…habits are so different, a one-size-fits all strategy won’t work. Create separate social media accounts and develop targeted content based on their interests. 2. More than just the facts: When…

Which SEO Factors Will Matter in 2015: Part 2

When writing content for the web, there’s so much you have to juggle: How users search for information, how they read content online and how those patterns have changed with…

Why I’ll Never Apologize Again

…say “I’m sorry”—or, in the case of your business content, “We’re sorry”—so here are a few tips for how to set voice and tone: Recognize tonality changes based on a…

What’s New at Aha Media?

…services and health insurance. Our content helps people make the most important decisions of their lives – because we take complex subjects and make them easy to understand. Both of…

Anna Hrach

Anna Hrach Senior Content Strategist Anna is a content strategist who has over 11 years of experience working with organizations ranging from up-and-coming startups to Fortune 500s. Her industry experience…

Emily Quinlan

Emily Quinlan Senior Writer Emily is a web writer with more than 10 years of experience in SEO and healthcare content. She knows that if someone is looking for health…

Marti Harris

Marti Harris Senior Writer/Editor For over two decades, Marti has been blending disparate concepts and facts into rich, colorful, targeted and optimized content. Working within a variety of industries she…

Mary Tindall

Mary Tindall Senior Writer Mary is a seasoned and versatile content marketer who’s worked with healthcare clients for over a decade. With experience in journalism, copyediting and public relations, she…

Jennifer Berry

Jennifer Berry Senior Writer Over her 20-year career, Jennifer has written consumer-facing content for health systems, physician practices and major health news websites. She served as the lead editor for…

Madeleine Schroedel

…compassionately. “Our products help people make important decisions in difficult times. I want to deliver the best content possible to help them do that,” she says. Madeleine is a self-described…

Katie Riley

Katie Riley Senior Editor Katie Riley has worked as a writer, editor, and content contributor for health magazines, consumer health websites and healthcare organizations. Earlier in her career, as a…

Lacey Reichwald

…not being held for ransom,” she says. She describes herself as “multi-passionate” and brings that energy to her work and personal life. Lacey oversees Aha Media Group’s website and content,…

Sharon Rosen

Sharon Rosen Writer Sharon is a medical writer, crafting content that translates complex concepts into clear and concise health information. She served as a communications consultant for Mayo Clinic for…

Jillian Wood

Jillian Wood Content Strategist Jillian S. Wood is a marketing communications strategist with over 10 years of experience. She’s passionate about content, brand strategy, and technology. Her creative-meets-pragmatic approach to…

Contact

…We will respond within one business day. p.s. By filling out this form, you’ll get signed up for our twice-a-month newsletter too. Looking for content expertise? Fill out the form…

How to Build a Mobile Strategy that Works

…a separate mobile website. However, you should customize your content for different screen users. Mobile users are more likely than desktop users to be looking for phone numbers and directions….

5 Reasons Your Digital Strategy is Failing

…We get you the products you want to your doorstep in 2 days.   We design forward thinking technology that gives you access to your own content. Instead:You can carry…

How to Put Your Users First

…your users’ possible questions. Then answer those questions, using all different kinds of content (text, video, photos, podcasting) and interactive possibilities (downloadable PDFs, surveys, online analysis widgets, etc.). Know needs…

What Coping Strategies are We Making Users Use?

…or content strategist who works to minimize coping strategies. Designers need to think about clean, usable design that sets well-written content and navigation. Developers need to think about load times…

Why Your Web Pages Alienate Your Customers

…visual hierarchy to pages so that the customer has no idea where to look first. These pages are cluttered with too much content, not enough use of different types and…

What We Are Thankful For

…Case Study Hospitals: Why Your B2C is Going to Be B2B Chris Boyer: Healthcare Social Media Rockstar How Baking Cakes Can Improve Your Content eBooks of 2017 Health Insurance Social…

5 Great Health Insurance Company Blogs

…categories, this blog is easy to navigate. The blogs are posted a few times a week maintaining a fresh feed of content. There are a lot of helpful tips like:…

Passive Voice Should Be Avoided By You

…your content into the passive voice checker, and it highlights any instances of passive voice in green. But I also offer this rule of thumb to all marketers: if you…

Why You Need More Customer Personas

…scratch. Take the content you already have and rewrite it for the co-decision makers. Identify where they are getting their information and distribute your content there. It’s a small lift…

Why We Should Learn Directly from Patients

…What can we do to help? While his particular answer is involvement with diet and nutrition, it’s a query that seems widely applicable to our content writing. We were also…

Learn to Define Like Ethan Hawke

…terms design, process, strategy, leadership and content. If someone asked you to define one of those terms right now, could you? Create Commonality through Language Effective communication starts with defining…

Style Guide

…900px × 600px 3-Column Icon Blurbs (.svg is preferred file format): 75px × 75px Sticky Column Icon Blurbs (.svg is preferred file format): 75px × 75px Featured Content Image: 400px…

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Oh No! That page is no longer there. We’re sorry but we couldn’t find that page. How about one of these pages instead? Learn more about Healthcare Content Marketing Meet…

Choosing a Physician: What Patients Want

…the total number of times that team has performed a procedure or treated patients. Content strategy tip: Include the year, so that the information is relevant and recent (You should…

Youtility by Jay Baer: Book Review

…Reading Youtility was an exercise in Youtility itself; it was useful, inspiring, entertaining and informative. Recommended for: Digital marketers User experience professionals Customer experience professionals Inbound and content marketing professionals…

Gina Czark: Healthcare Social Media Rockstar

…they can help cross-pollinate and share information so content becomes a shared asset in an organization. Gina demonstrated how she breaks down silos by describing a campaign she ran this…

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