Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She is the author of The Digital Crown: Winning at Content on the Web.
Ahava’s position as a Communications Strategist for a government agency gave her unique perspective in writing customer-centric prose. Previously, she worked in the Corporate Communications department of Russell Reynolds Associates, a leading international executive recruiting firm. Ahava has also worked for two major advertising agencies, a commercial production company and also served as the metro beat reporter for The Jerusalem Post.
Ahava received her M.A. from Georgetown University and her B.A. from Stern College for Women of Yeshiva University. She lives in the Washington, D.C., metropolitan region.
Want to hire Ahava as a speaker? See her past presentations.
Kim Kelly has over fifteen years experience in agency client services and account management. She is a digital marketing enthusiast who excels in customer satisfaction, strong leadership, strategic insight and a performance-focused approach.
Kim has successfully defined and managed multi-channel, integrated, digital marketing programs for financial, real estate, retail, travel, entertainment, pharmaceutical and business to business companies.
Kim has her BS and MBA in Marketing from Fairleigh Dickinson University. She lives in Northern New Jersey.
Nell Janardhan has 8+ years of experience bridging strategy, finance and technology to meet business objectives. She has collaborated with Executive Teams in the development of long-term strategic and operational plans.She has also led development of financial plans and analyzing key metrics for day-to-day operations in multiple industries. Nell enjoys problem solving and has constantly driven process improvements across functions. She has an MBA from University of Maryland, College Park and an B.S in Engineering.
Betsey Royston has 15+ years of public and private accounting, bookkeeping and financial solutions experience. Throughout her career, she has helped clients in a variety of industries with audit, financial reporting, and compliance work. Betsey joined Aha Media Group in 2014 as the Director of Business Management, left in 2018 and re-joined the Aha Media team again in 2020 as an accountant/bookkeeper. She has a BS in Accounting from Boston College’s Carroll School of Management. Betsey enjoys helping manage the financial aspects of our business and is an enthusiast for process improvements and utilizing technology for streamling processes. Outside of the office, she enjoys traveling, site-seeing, and golf.
Brianne brings experience in both the book publishing and education fields. As a former high school English teacher, she enjoys creative problem solving and finding ways to simultaneously satisfy the needs of many stakeholders. Having worked in book editing and production at a major publishing house, she developed strong time management skills, the ability to juggle many projects simultaneously, and an eye for good writing and clean design. Brianne has a Bachelor’s in English from Boston University and a Master’s in Education from Georgia State University.
When not working, Brianne is usually running… either for exercise and enjoyment or to keep up with her two young children. Her other hobbies include singing, cooking, and book club. She lives in the Virginia suburbs of Washington, D.C.
Jessica has over ten years of experience as a writer and editor. A former magazine editor, she’s been on staff at Rachael Ray Every Day, Weight Watchers Magazine and Parade. She’s written about health, fitness, food, beauty and interviewed hundreds of celebrities.
While at Weight Watchers International, Jessica went on to manage social media for the entire U.S. brand, directed their blogger network and penned a weekly fitness column that was translated into multiple languages.
As the Social Media Manager for Parade Media Group, Jessica successfully bridged print, online and social media to tell cohesive, compelling and engaging stories. Her most glamourous workday ever was when she live-tweeted from the Oscars red carpet.
Jessica is an Ironman athlete, three-time marathoner and once ran up all 1,860 steps to the top of the Empire State Building. She continues to have a passion for fitness even though, these days, her main form of exercise is chasing around her two young sons.
With more than 9 years of digital marketing experience, Haley has worked on both the agency and hospital side. Specializing in content marketing, SEO content creation and brand storytelling, her work has won numerous awards, including a 2018 IMA Best in Class Award for a hospital website redesign. With a passion for writing, Haley also enjoys uncovering data and insights behind strategic content marketing.
Haley earned a degree in Media Communications from Bowling Green State University. She resides near Cleveland, Ohio with her husband and two daughters.
After growing up in snowy New York, Lauren obtained a Marketing degree from sunny Arizona State University. Following college, Lauren gathered 5 years of administrative experience in the healthcare and government industry before becoming a mother of two very active boys. During this period, Lauren became President of an international non-profit organization that supports mothers and children in her local Peoria, AZ community.
She now looks forward to building on her professional experience to best serve clients as a Project Coordinator with Aha Media. In her off-time, you’ll find Lauren playing in the beautiful outdoors with her kids and sweet yellow lab.
Melissa has more than 10 years experience in marketing and project management in the health and wellness industry. She has managed numerous online and print campaigns for a variety of healthy lifestyle magazines, books, DVDs, and other health products. She most notably managed promotions for Runner’s World and Prevention magazines. She enjoys spending time with her family, including her two young children who keep her on her toes daily.
Hailing from Chicago, Mike has traversed the county expanding his marketing expertise in a variety of settings. From healthcare organizations to finance companies, he has consulted with hundreds of businesses to successfully elevate their content strategies and online presence.
Mike has his BA in Marketing from Illinois State University and is well-versed in a multitude of digital marketing channels such as SEO, SEM, and social media to name a few. Outside of the office, Mike can be found skiing waist-deep powder, going on road trips with his wife and dog, or on the hunt for the world’s best Eggs Benedict.
Shelley Heinrichs has over seven years of experience in account management and digital marketing strategy in the healthcare industry. She has provided client services for a variety of healthcare fields, including hospice care, hospital systems, primary care, psychiatry, dentistry, pediatrics, and OBGYN.
Shelley has her BA in Applied Linguistics and an English literature secondary education licensure from California State University, Fresno. She lives with her husband and two children in Wilmington, North Carolina. After work, you’ll find her at the beach or at home trying to keep her roses alive.
An expert communicator, Addison specializes in creating strategic healthcare content that builds patient-provider relationships. With a strong background in healthcare marketing, she has a unique knack for communicating with physicians, translating medical jargon, and crafting the story that will be most helpful for patients.
Originally from the East Coast, Addison now lives with her fiance in the Sierra Nevada foothills in California. When she isn’t writing, she enjoys baking, visiting new wineries, and teaching hot yoga.
Aimee has spent nearly her entire career in healthcare marketing, the majority of it in website writing and editing. She has created and revised web content for hundreds of physician practices and healthcare organizations. She enjoys translating complex medical topics into targeted, patient-friendly copy.
Aimee received her undergraduate degree from the University of Alabama (Roll Tide!) and a dual MBA/MSHA (master of science in health administration) from the University of Alabama – Birmingham. She lives in sunny South Florida and revels in the year-round tropical climate.
Amy is an award-winning health journalist and blogger whose work frequently appears in Prevention, AARP, Parents and SKY Magazine, as well as custom publications and websites including Neurology Now, WebMD and BabyCenter.com. A passionate essayist, Amy also teaches personal essay writing to students across the globe.
Prior to becoming a journalist, Amy analyzed health behaviors for the United States Department of Agriculture and the Department of Health Services. She holds masters degrees in nutrition and public health from Tufts University in Boston.
Anna is a content strategist who has over 11 years of experience working with organizations ranging from up-and-coming startups to Fortune 500s. Her industry experience also includes pharmaceuticals, healthcare, hospitality, insurance, consumer packaged goods, banking and higher education.
Anna received her BS in advertising and public relations from Northern Arizona University. She lives in the heart of Phoenix, Arizona where she enjoys plenty of year-round sunshine.
Emily Broderick is the Content Strategy Lead at Aha Media Group. She helps hospitals and health systems create useful, valuable and engaging content for their audiences.
Before focusing on strategic projects, Emily served as the VP and Director of Content Development at Aha Media Group.
Emily is happiest with her husband Mike, raising their two daughters Rowan and Cora, in their hometown of Essex, Massachusetts.
Emily is a web writer with more than 10 years of experience in SEO and healthcare content. She knows that if someone is looking for health information, they may feel confused and overwhelmed. By shaping and organizing that content, she’s able to give every reader the best possible experience.
Emily received her MFA in Fiction Writing from the University of California, Irvine. She lives in Morgantown, West Virginia. When she isn’t writing or blogging, she loves hiking and sharing thoughts with her dogs.
Geri is a writer and editor whose work about science and medicine has appeared in outlets ranging from ABC News and the Discovery Channel to the Journal of the National Cancer Institute and Scholastic classroom publications. She feels passionately that science and medical writing should be understandable and enjoyable for lay audiences of all ages.
Geri has a BS in neurobiology and animal behavior from Cornell University and an MA from the Science, Health and Environmental Reporting program at NYU. She lives in Connecticut with her husband, teenaged son, two dogs and three cats.
Gila is an experienced copywriter and editor who specializes in helping businesses find their unique voice. She writes and edits Web and print content in a wide range of industries, including government, travel, and healthcare. Gila teaches creative writing and enjoys helping people express complex ideas in accessible language. She has a MS in Literacy Education from Hunter College. Gila joined Aha in 2009.
Jeannette’s commitment to healthful living is evident in the countless health, fitness and parenting articles she’s written for Family Circle, Redbook, Fitness, Parents, Prevention, Women’s Health, WebMD and others. Several of her articles have received awards including a Folio Editorial Excellence Award, five National Health Information Awards, a Meredith Corporation Creative Excellence Award, and a Planned Parenthood Maggie Award for Media Excellence. She has a master’s degree in corporate communication from Radford University in Virginia, and a bachelor’s degree in mass media communications from Bethany College in West Virginia.
Jena G. Triggs is an award-winning health journalist and writer with proven success in fast-paced, deadline-driven environments and project management. With more than a decade of experience as a television producer covering a variety of topics, including health news, her passion is dissecting and communicating complex topics in a way that helps people understand the subjects that matter most to our community.
Jena’s diverse interests and skills include raising millions of dollars for the Muscular Dystrophy Association through their annual telethon, traveling to New Orleans to help support and bring awareness to the building efforts there post-Katrina and managing and rebranding web content for a prestigious Boston-area television station. She has also completed a national health care journalism fellowship program and her awards include an Emmy for Health/Science reporting.
Jena graduated Cum Laude with a B.S. in journalism from Boston University.
Over her 20-year career, Jennifer has written consumer-facing content for health systems, physician practices and major health news websites. She served as the lead editor for a medical monograph, which was published and sold as a resource for medical students and physician mentors.
Jennifer enjoys creating accessible health content that empowers people to improve their well-being. She graduated Cum Laude with a B.A. in journalism from Michigan State University.
An experienced health writer, Julie pairs an affinity for science with a wordsmith skill set to create content that’s medically accurate, innately empathetic and engaging. She’s written for multiple national news and consumer health outlets (print and digital) as well as corporate and healthcare organizations. With the right mix of expert commentary, science, and style, Julie strives to tell the human story behind today’s health headlines and lifestyle trends, for professional and consumer audiences.
Julie holds a B.A. in professional writing from Kutztown University in Pennsylvania. Currently based outside Philadelphia, Pa., she prefers to write from her office overlooking a tangled but well-intentioned tomato garden.
Kirsten Weir is an award-winning journalist and writer whose work has appeared in magazines, including Discover, New Scientist, Scientific American Mind and Psychology Today. She also creates print and digital content for educational publishers, trade and custom publications and major nonprofit and professional organizations.
Kirsten is skilled at finding just the right voice and style for each individual client and has written for audiences ranging from elementary-school kids to healthcare and scientific professionals (and nearly everyone in between). She has a B.A. in biology from Kalamazoo College and an M.A. in journalism from New York University’s Science, Health and Environmental Reporting Program.
Throughout her career, Kristen’s has written about health and wellness, lifestyle, finance and technology. Her specialty is turning complicated topics into digestible, captivating content for the general population. Kristen’s early publishing experience includes working as an editor for Men’s Health magazine, and creating custom content for clients such as Cisco Systems, Phillip Morris and Nasdaq. Since 2015, Kristen has turned her focus to consumer health, creating patient stories, blog posts and digital content for hospitals, medical associations and healthcare companies. She loves nothing more than guiding readers to a better understanding of their health and medical options.
Kristen holds a B.A. in journalism and communications from Lehigh University. She currently lives in central New Jersey with her husband, three children and Labrador retriever.
Kristi loves learning. That’s why she’s happy to dig deep into complex topics and interview leading experts to give readers practical insight. With 20 years of experience being the voice for non-profit and corporate organizations in the health sector, she has a solid track record of transforming weighty medical information into clear and compelling content. Kristi’s articles have also been published by top consumer publications including Redbook, Pregnancy & Newborn and USA Today.
Kristi holds a BA in communications from California State University, Sonoma State and a MA in communications from California State University, Fullerton. Despite being a native of the golden state, she somehow landed in Michigan where she finally gets to wear boots and scarves.
A 20-plus-year veteran of the healthcare industry, Laura’s previous work includes technical writing and project management roles at UnitedHealth Group, WebMD and a federally funded quality improvement organization. Laura has a passion for helping consumers make informed decisions about their care, which is why she became a content writer. Laura has been with Aha Media since 2013.
Laura received her BA in corporate communication from Northern Illinois University and her MBA from Keller Graduate School of Management. Laura currently lives in Northern Virginia. In her free time, she enjoys cycling in the foothills of the Shenandoah Mountains.
Liesl specializes in writing about research for consumer audiences, especially translating research from the lab to the field. She develops content for corporate and nonprofit organizations that promotes their services and educates their audiences. Liesl holds a B.S. and professional certifications from Georgetown University, and has more than nineteen years’ experience in writing and editing.
Lisa Frederick has more than 20 years of experience writing for clients in a variety of industries, including healthcare, finance, law, nonprofit, and residential design/build. She began her career at J. Walter Thompson advertising in Atlanta, and worked as deputy director of communications at the USO in D.C. for several years. Lisa draws upon her advertising and marketing background every day to craft compelling content and connect with her target audience.
Originally from New Mexico, Lisa holds an MFA in English literature from North Carolina State University and a BA in English and Spanish from Davidson College. She lives in the Washington, D.C. area with her husband, son, and two daughters. When she isn’t writing or editing, she’s usually reading a book, playing volleyball, or exploring a museum in D.C.
Malka excels at comprehensive editing, with a knack for proofreading coupled with a strategic view of how each piece of content fits into the bigger picture. She has worked on healthcare content ranging from tweets to 100-page research studies and everything in between.
Adept at adopting a client’s unique voice, Malka is skilled at writing and editing technical content on topics in which she has no formal background (e.g. electrical engineering). She has even edited content in a language she doesn’t speak. Malka graduated from the University of Maryland, College Park, with a BA in Communication and a minor in International Development and Conflict Management.
For over two decades, Marti has been blending disparate concepts and facts into rich, colorful, targeted and optimized content. Working within a variety of industries she balances big ideas with audience attributes to create better online content.
At Aha Media she serves as a writer and editor; she helps clients break through the clutter to effectively convey their message in a results-generating way.
Marti received her BA from Hamline University and her MA in Media and Public Affairs from The George Washington University. She now resides in central Pennsylvania with her husband and two young children. When she’s not writing, she tends to a vegetable garden, 4 dogs, 2 cats and a flock of chickens.
Mary is a seasoned and versatile content marketer who’s worked with healthcare clients for over a decade. With experience in journalism, copyediting and public relations, she blends multiple skill sets with curiosity and empathy to create informative, influential content. Mary holds a BA in Journalism from the University of Central Florida and completed post-graduate copyediting training with the Dow Jones News Fund. She lives near Orlando with her husband, three sons and daughter.
As a health writer, Michael seeks to make complex and important topics accessible to his readers. He previously covered health care for a daily paper in Massachusetts. In addition to completing a national health reporting fellowship, Michael holds a BA from Northwestern University and an MS from Columbia Journalism School. His work has been honored by the National Association of Health Care Journalists.
Pamela Ferdinand is a nonfiction editor, published author, and award-winning writer who draws on a decades-long journalism career to handle a wide range of subjects. As a longtime reporter for The Washington Post, Boston Globe, and Miami Herald, she covered everything from politics, education, parenting, and plane crashes to hurricanes, hackers, and neuroscience, and was one of 10 international journalists selected for an MIT Knight Science Journalism Fellowship.
Her publishing experience includes co-authoring a triple memoir — “Three Wishes: A True Story of Good Friends, Crushing Heartbreak, and Amazing Luck on Our Way to Love and Motherhood (Little, Brown & Co.) — that was dubbed “A Tome of the Brave” by Oprah’s O Magazine and published in five other countries. Her professional memberships include the Society of Professional Journalists and Editorial Freelancers Association. Pamela has a master’s degree from Columbia University’s Graduate School of Journalism and is represented by the Denise Shannon Literary Agency in New York.
Sally’s early experience in publishing included working on staff as a writer and editor at magazines such as Vogue, Glamour and Real Simple. In her freelance career, she has continued working for such publications, but has also expanded into the digital realm. She has 20+ years of experience in the world of magazines and online publications–editing and writing about health, fitness, nutrition and other wellness topics. She has a unique ability to translate technical and scientific information into language that is not only understandable, but also fun to read.
Sally lives in Colorado with her husband and daughter. When she’s not writing, she can be found running, hiking or skiing on her local trails and in the nearby Rocky Mountains.
As a writer and editor with more than 12 years of experience in healthcare marketing, Steph has a gift for transforming complex health information into vibrant, reader-friendly copy. She sees copyediting as a balance between applying rules and creative problem solving – and thoroughly enjoys working with writers to craft the perfect story.
Steph lives in Denver and earned her BA in Journalism from Colorado State. When she doesn’t have her nose to the grindstone, she’s out discovering creative ways to feed her heart and soul.
Susanna has written about health care for more than 20 years, with a background in communications and marketing, as well as B2B and B2C content development. Several business associations have honored her work, and she’s also published essays and other creative work. She received a bachelor’s degree in English literature (with a history minor and an environmental science focus) from the University of Colorado, is an active member of Lighthouse Writers Workshop in Denver and completed CU’s Mini Med School.
Teri Cettina has written about financial issues, parenting and health for more than 20 years. She deftly handles both consumer-oriented and business-to-business content. Her byline has appeared in major newsstand magazines, including Real Simple, Reader’s Digest, Parents and Working Mother. Teri also creates strategic, digital content for companies ranging from hospital systems to insurance companies.
Teri holds a BA in Communications from the University of Portland and attended Stanford University’s Publishing Course for Professionals. She and her husband have two daughters and live in Portland, Oregon–famous for its rain, green spaces, urban chickens, and awesome food carts!
“I’ve grown more in 4 years at Aha Media Group than I did in 12 at my previous job. This company drives you to be better — and supports your personal and family goals as well. Working at Aha Media Group helps me have my cake and eat it, too!
“Aha Media Group offers a rare combination of a collaborative, team-oriented culture with the benefit of remote work and flexible schedules. The company recognizes and values each person’s unique skills and contributions to the team.
“Working at Aha Media Group is like hitting the freelance lottery jackpot. You join a strong team of talented professionals who support each other and work hard to simplify healthcare for consumers. You get to work on high-profile projects for some of the nation’s top hospitals. The company invests in you with training and ongoing educational opportunities — it’s a freelance gig where you can grow. And, you create friendships with people all over the country — and, sometimes, the world!