Resources
Short and sweet? Or detailed and comprehensive? If you’re building a physician marketing strategy, you’ve heard conflicting feedback about what kind of content doctors and subject matter experts want. Doctors even have opinions about what other doctors want....
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know what I need to do next” and “What did I just read??” can impact people’s health and save lives. Make sure that when you write, your content...
You work in healthcare because you want to help others. Of course, you want your hospital or health system to be a place of diversity, equity and inclusion. But maybe you’ve found that creating inclusive healthcare content is more challenging than you thought. It can...
Email is one of the most personalized forms of marketing. At least, it should be. When you do email marketing right, your strategy revolves around your audience. Who are they? Where are they? And what’s on their minds? Some of the best health systems in the country...