Listen to Ahava Leibtag’s podcast interview on Content Marketing 360 Radio with Pamela Muldoon.  Ahava discusses her new book, “The Digital Crown: Winning at Content on the Web.

You can also read the full interview transcript and get Ahava’s answers to many interesting content strategy topics:

  • If a digital strategy is the road map, who is content strategy the GPS? 
  • How do you define content strategy? 
  • How does governance play a role in the content strategy life cycle? 
  • What traits make up a successful content professional? 


Learn more about the importance of developing your digital strategy.

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Healthcare Chatbot Marketing: 5 Tips

Healthcare Chatbot Marketing: 5 Tips

When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has time for that? They’re hitting their browsers, hoping to get answers in as few clicks as possible. And savvy healthcare organizations are using...

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