Listen to Ahava Leibtag’s podcast interview on Content Marketing 360 Radio with Pamela Muldoon. Ahava discusses her new book, “The Digital Crown: Winning at Content on the Web.”
You can also read the full interview transcript and get Ahava’s answers to many interesting content strategy topics:
- If a digital strategy is the road map, who is content strategy the GPS?
- How do you define content strategy?
- How does governance play a role in the content strategy life cycle?
- What traits make up a successful content professional?
Learn more about the importance of developing your digital strategy.