The most important thing about your healthcare content is whether people can find it.
How do they decide how to rank your content?
Our Methodology for Improving your Traffic
Organize for Search: First we looked at the current content and reorganized the structure, otherwise known as the information architecture, or IA, so it was more intuitive to the way patients and healthcare customers search for information.
Write for Findability: We then rewrote the content, with the help of marketing managers familiar with the service lines. Where we had gaps in facts, we interviewed stakeholders (doctors and administrators) who could round out missing pieces of information.
Tag for Search Engines: Title tags, metadescriptions, H1, H2 and H3 tags – we know what all of that means. Better yet, we know how to use them to increase traffic to your pages. Just look at the graphic below to see the results: