Use the Secrets of Content Strategy to Turbocharge your Content Marketing
Content professionals across the globe are flummoxed by the terms “content marketing” and “content strategy.” What do they mean? Is there a difference between them? How do they intersect, and do you need to understand both to create great content?
In this presentation Ahava Leibtag explains:
- The differences between content strategy and content marketing, and why they matter.
- How to use content strategy systems and processes to build better content.
- How to create content governance programs.
- How to use the secrets of content strategy to create amazing content marketing.
- To build a toolkit that focuses on your target audiences, your brand’s identity and personality, and on determining your voice and tone.
- How to use your organization’s own culture to create consensus around content governance.