Last week was fun! First, I had the pleasure of speaking at Content Marketing World for the 7th year in a row. Second, I was also honored to be included in Lee Odden’s 2017 list of 50 Influential Women in Content Marketing, alongside Aha Media’s team member and content strategist, Anna Hrach.

At CMW I shared, Say it Straight: Create Instant Connection to Customers Through Better Writing. I discussed key components of authentic writing including:

  • Not to bury the lede to provide immediate color to your copy
  • Avoid jargon at all costs
  • Study songwriters for storytelling tips
  • Read your copy outloud!
  • Put your copy away for 24 hours; you’ll do more with it once you have some perspective

Please send us letters to the Content Therapy Podcast so we can hear all of your content challenges and try to solve some of them!

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Healthcare Chatbot Marketing: 5 Tips

Healthcare Chatbot Marketing: 5 Tips

When consumers need help with health-related concerns, they pick up their phones. But not to call for assistance. Who has time for that? They’re hitting their browsers, hoping to get answers in as few clicks as possible. And savvy healthcare organizations are using...

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