Last week was fun! First, I had the pleasure of speaking at Content Marketing World for the 7th year in a row. Second, I was also honored to be included in Lee Odden’s 2017 list of 50 Influential Women in Content Marketing, alongside Aha Media’s team member and content strategist, Anna Hrach.
At CMW I shared, Say it Straight: Create Instant Connection to Customers Through Better Writing. I discussed key components of authentic writing including:
- Not to bury the lede to provide immediate color to your copy
- Avoid jargon at all costs
- Study songwriters for storytelling tips
- Read your copy outloud!
- Put your copy away for 24 hours; you’ll do more with it once you have some perspective