As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice search and AI. Writers, editors and content strategists who are dealing with the “low-tech” end – communication, collaboration, creating copy – may feel left behind.
In her closing keynote for Confab: The Content Strategy Conference, Ahava Leibtag, our founder and president, explains that what you’re doing now has a pivotal role in shaping the tools of the future. And that “back to basics” isn’t the boring stuff – it’s the critical foundation of everything that follows.
Find out what a content strategist has in common with Taylor Swift, J. K. Rowling and Albert Einstein – and how the work you’re doing can propel your company to greatness.
Here’s more inspiration to help a content strategist like yourself move forward when you’re struggling: