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4 Ways to Add Video to Your Marketing Strategy

What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t worry. We’ve got some ideas to get you started.

Video Content Is Becoming King

Video is the top way to connect with consumers on virtually every social channel:

  • A Facebook video reaches 135% more people organically than images (Social Bakers)
  • On Twitter, video is 6 times more likely to be retweeted than photos (Hubspot)

And video continues to dominate. Digital Information World reports that:

  • 80% of all web traffic will be video by 2019
  • 90% of consumers say video helps them make purchasing decisions
  • Including the word “video” in your email subject line increases open rates by 19%

So pull up your director’s chair and give video a try.

How to Add Video to Your Marketing Strategy

Start small

You don’t need a soundstage, fancy equipment or a professional director to create video content. In fact, users tend to prefer – and connect with – content that is real and raw, as opposed to stylized and over-produced. So keep it simple and build from there. You may eventually decide to splurge on a smartphone tripod or mic, but for now, your cell is all you need.

Use YouTube

YouTube is the best way to categorize and keep track of all of your videos through their playlist function. And since Google owns YouTube, posting to the channel makes your video content more likely to appear in search. Even if you created the video on another platform, you can download it and add it to your YouTube channel.

See what resonates

Use your social media and web analytics to determine what your audience responds to. Then, adjust accordingly and create more of that type of content.

Get Started With These Easy and Creative Video Ideas

“But what videos should I post?” you may be asking now. Try out these ideas:

  • Create a recurring series: Post a new (short!) video on a topic that you and your customers care about. For example, I’ve been sharing some of my writing advice in 1-minute Instagram videos each week in a series called, “Writing Wednesday.” Those videos are consistently one of our top-performing posts and receive the most comments.
  • Use video you already have: Recycle! Dig through your existing video content. Did you record a recent presentation? Post a snippet on LinkedIn. Do you have access to customer testimonials? Repurpose them as Instagram Stories.
  • Showcase your team: Get everyone involved. We recently started a Content Magician of the Month series where our team members make a short video about themselves. It helps us put the spotlight on their fabulous work, gives our followers a peek behind the scenes and shares the video-creating workload.
  • Go live! Facebook Live, that is. If you’re at a fun work-related event, have news about your organization to share or have an opportunity to interview an expert, consider doing it on the air on Facebook. According to Facebook, live videos see 3 times the engagement of traditional videos.

So push that record button and upload a video or two. We can’t wait to see what you create!

Check back soon for an upcoming blog post on how to write a video script. Until then, read more about using video for marketing:

Build a Content Strategy for Instagram

For Winning Content, Take a Cue From Cooking Videos

6 Visual Content Marketing Tips

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About Ahava Leibtag

Ahava Leibtag, MA

Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She... More >