The One Person Your Content Team Needs In Order To Be Successful

Posted on April 30, 2019 by in Content Marketing

People always ask me: We have great ideas. We have people who are capable of great execution. We know what we are supposed to be doing. So why is our workflow such a mess? What are we doing wrong?

The Place Where Quality Content Goes to Die

The answer, more times than I’d like to count, is this: Fabulous content doesn’t get stuck in the horrible bottleneck of stakeholder approvals, compliance sign-offs or executive disagreement.

Oh no.

Where does quality content go to die?

The bottom of someone’s to-do list.

You Need a Conductor

Every single content shop, whether internal or external, needs great project managers. Project managers:

  • Shepherd content along the production line.
  • Remind people about due dates.
  • Align content with strategic concerns.
  • Reduce workload on the creative roles on the team.
  • Work with compliance and regulatory teams.

Why You Need a Project Manager

This may be an unpopular opinion, but I wrote passionately about it for CMSWire. Read Who Is the Most Important Person on Your Content Team to learn:

  • What to do if you can’t afford a project manager
  • What content creators really need to be successful
  • How to get buy-in on hiring a project manager from executives

Need more tips on creating great content? Get them here:

7 Strategies for Running Successful Content Projects

How Often Should You Refresh Your Healthcare Content?

6 Steps to Blog Writing Magic

Grab the Checklist for Better Content

content creation checklist

About Ahava Leibtag

Ahava Leibtag, MA

Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She... More >