5 Steps to Fight Fake Healthcare News with Trustworthy Content

You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a real problem — and causing real damage.

How Google is Fighting Fake Healthcare News

Google and social media channels are combating the problem by:

  • Rewarding sites that have reliable content
  • Penalizing ones that produce inaccurate, outdated or questionable content

What’s an E-A-T Score and Why You Need to Improve it

Google gives healthcare websites an E-A-T score for expertise, authority and trustworthiness.

Sites with high E-A-T scores:

  • Have better user engagement and conversions
  • Are ranked higher by search engines

5 Steps to Improve Your Healthcare Content, E-A-T Score and Reach with Trustworthy Content

This is a perfect time to check that your content is reliable, updated and trustworthy. Follow the tips in our infographic to ensure you’re providing consumers with helpful content — while improving your site’s SEO and social reach.

use trustworthy content to fight fake healthcare news

More ways to improve the SEO of your healthcare content:

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About Jessica Wozinsky

Jessica Wozinsky

Jessica has over ten years of experience as a writer and editor. A former magazine editor, she’s been on staff at Rachael Ray Every Day, Weight Watchers Magazine and Parade. She’s written about health, fitness, food, beauty and interviewed hundreds of celebrities.

While at Weight Watchers International,... More >