Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors complain. They want it to sound just like The New England Journal of Medicine, because — don’t you know — their colleagues will read it?
But as healthcare marketers, you know that heavy, jargon-filled content will repel your audience. How can you explain to your physicians and executives why it’s crucial to use plain language, or clear communications?
As always, we’re here to help.
In this webinar, Ahava discussed:
- What is plain language?
- The 5 steps to achieving plain language
- How healthcare marketers can defend plain language to stakeholders
- How to write empathetic content that makes an impact on healthcare audiences
Did you miss the webinar on Dec. 10? No worries. Email firstname.lastname@example.org to get the presentation slides.
Hosted by Ahava Leibtag, founder and president of Aha Media Group. With more than 20 years of experience in writing, messaging and marketing, Ahava is a well-recognized content strategy and marketing expert. Ahava is the head of the Communications Committee for the Center for Plain Language and the author of The Digital Crown: Winning at Content on the Web.