How healthcare marketers can approach tough topics with sensitivity

When you’re a healthcare marketer, choosing your words is not just about making your content pop in search. Those words need to educate and guide your readers with compassion — especially when you’re writing about difficult topics that are often stigmatized.

In this eBook, we explain how to craft caring, empathetic copy for 5 tough healthcare topics:

  • Addiction
  • Mental health
  • Palliative care
  • Senior living
  • Vaccines

Download the eBook now for tips and strategies for approaching each of these subjects with sensitivity. You’ll also learn:

  • How health communicators can help turn the tide on vaccine hesitancy
  • What palliative care is (and isn’t) and how to write about it clearly
  • How to use patient stories to connect with vulnerable audiences

Get the eBook

Resources

Transform Your Strategy With Content Resources

How to Be Clear During COVID-19

How to Be Clear During COVID-19

Is your COVID-19 content helping people or confusing people? COVID-19 Plain Language Complexity does not communicate authority.covid-19 plain language Right now, we need to use the clearest language possible to help people make the right decisions for their health....

SEO Cheatsheet for Content Marketers

SEO Cheatsheet for Content Marketers

SEO Content Guidelines At Aha Media, we go beyond creating compelling content – we make sure it reaches its audience potential. Our team follows SEO best practices with all the content we produce for our clients. So we decided to bring our SEO experts together and...

Start Marketing With Purpose

Increase the results of your marketing efforts with a strategic approach to content marketing.

Talk Strategy with Ahava