How healthcare marketers can approach tough topics with sensitivity

When you’re a healthcare marketer, choosing your words is not just about making your content pop in search. Those words need to educate and guide your readers with compassion — especially when you’re writing about difficult topics that are often stigmatized.

In this eBook, we explain how to craft caring, empathetic copy for 5 tough healthcare topics:

  • Addiction
  • Mental health
  • Palliative care
  • Senior living
  • Vaccines

Download the eBook now for tips and strategies for approaching each of these subjects with sensitivity. You’ll also learn:

  • How health communicators can help turn the tide on vaccine hesitancy
  • What palliative care is (and isn’t) and how to write about it clearly
  • How to use patient stories to connect with vulnerable audiences

Get the eBook

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