Author: Ahava Leibtag

The Top 10 Hospital Commercials of 2018

The best hospital commercials of 2018 don’t scream “hospitals” or even “healthcare” – they focus on people and emotions. While most ads we saw were still doing the same ol’ thing – mostly bragging about themselves – these gems made you stop, think and feel. A quote I love from Robert Kiyosaki, a motivational speaker:… Read more

Who Should Conduct a Content Audit? And When’s the Best Time to Do It?

Welcome to part one of our 4-part series about content auditing. Every week, we’ll share valuable and practical information about audits. We hope that you will find this info as interesting as we do and that it ultimately benefits your team, content and workflow. This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: Who should… Read more

Why is Healthcare Digital Strategy Setting Marketing Strategy?

Several of our healthcare clients have confided that they have a rather large challenge within their organizations. Digital strategists are setting overall marketing and content strategy. That might be problematic, for a lot of reasons. Why is this happening? And how can we fix it? (And, it is happening to you?) Fix The Foundational Problem… Read more

How Content-ED Are You?

Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re offering at Aha Media Group. It’s a 1:1 training program for content strategists, content marketers and other content professionals who need coaching and guidance to help navigate challenging content projects and issues. How it Works… Read more

What’s a Language Board? Does it Matter?

LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can communicate with each other. But when creating content, urging stakeholders to understand a customer’s language takes work and careful planning. One handy tool we use is a language board. It helps to clarify key concepts,… Read more

Meet Our New Website

This spring we did something I thought was completely in our wheelhouse: We redesigned and rewrote Aha Media Group’s website. Rewriting a website? This is literally our day job. We got this in the bag. We often criticize clients for taking so long with content, but you know what? After we had a 3-month delay… Read more

Content Marketing World Recap

Last week was fun! First, I had the pleasure of speaking at Content Marketing World for the 7th year in a row. Second, I was also honored to be included in Lee Odden’s 2017 list of 50 Influential Women in Content Marketing, alongside Aha Media’s team member and content strategist, Anna Hrach. At CMW I… Read more

Why You Need More Customer Personas

My 14-year-old daughter Tzophia is starting 9th grade at the end of the summer. (Gulp!) Part of getting ready for high school is buying a laptop computer. The school said a Chromebook will work. My daughter, of course, wanted the more expensive, posh MacBook. As we were searching on Amazon Prime day, it occurred to… Read more

Be All That You Can Be On Mobile

Did you know that half of Google searches take place on mobile devices? HALF. And, conversion rates are higher there. As Google continues to prioritize the platform, the message is clear: You need to make the most of mobile. (See the company’s turn to mobile-first indexing.) Mobile strategy is a consistent, ongoing effort. Here are some tips… Read more

Do You Know the Difference Between Content Marketing and Sales?

A friend once asked me, “Do you know the difference between marketing and sales?” When I said no, he said, “In sales you call them. With marketing, they call you.” In content marketing, we want to develop a relationship with our customers. So isn’t that the same thing as sales? Let’s find out together if… Read more

About Ahava Leibtag

Ahava Leibtag, MA

Ahava R. Leibtag has more than 20 years of experience in writing, messaging and marketing. She is a well-recognized content expert and writes thought leadership about content strategy and content marketing. Ahava is the President and owner of Aha Media Group, a content strategy and content marketing consultancy founded in October 2005. She... More >