How to Create Healthcare Content for a Neurodivergent Audience
Nowhere is clear and accessible content more critical than in healthcare. The difference between “OK, I understood that and know […]
Author: Jessica Fleming
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How to Incorporate Diversity, Equity & Inclusion Into Your Healthcare Content [Examples]
You work in healthcare because you want to help others. Of course, you want your hospital or health system to […]
Behind the Scenes of Our Award-Winning Content
When you win a healthcare marketing award, there may not be a black-tie gala — but it’s still worth celebrating! […]
How to do COVID-19 Vaccine Education — With Examples!
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
Market Telehealth Services During the Coronavirus — and Beyond: 3 Tips
During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and […]
Competitive Gap Analysis: 3 Ways Your Healthcare Organization Benefits
Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours […]
Get Your Doctors on Good Morning America with Strong SEO & Exceptional Storytelling
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
5 Steps to Fight Fake Healthcare News with Trustworthy Content
You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a […]
Real Example: Use Custom Content to Increase & Engage Your Audience
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
How Often Should You Refresh Your Healthcare Content?
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
5 Hospitals Crushing it on Social Media
Is someone searching your hospital on social media going to be wowed by what they find — the warmth, reassurance […]
How to Become a Better Writer in Just 5 Minutes a Day
At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How […]
8 Proven Ways to Help You Stand Out on Twitter
Do you ever follow an organization’s Twitter account and think, “Wow they are rocking this! Likes, retweets, replies – they’ve […]
Feeling Stuck? Move Forward Anyway
As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice […]
5 Ways to Use Your Content Again (and Again!) to Fill a Social Media Calendar
You love keeping your organization’s social media channels active and engaging. There’s nothing quite like sending out that tweet or […]
5 Tips for Writers – Plus, a New One Every Wednesday
To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer […]
