Author: Judi Ketteler

Writing Tips From the Editor Who Rejects Everything

By Judi Ketteler on June 26, 2018 in Blog, Content development/ Copywriting

I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was […]

I Love My Pediatrician, But Don’t Love Calling Her: Why the Customer Experience Matters

By Judi Ketteler on April 10, 2018 in Blog, Health Systems and Hospitals

Our pediatrician is the best. She’s personable, easygoing and terrific with my kids. In fact, the whole nursing staff is […]

This is a Trick Blog Post

By Judi Ketteler on January 9, 2018 in Blog, Content development/ Copywriting

Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids […]

Passive Voice Should Be Avoided By You

By Judi Ketteler on December 12, 2017 in Blog, Content development/ Copywriting

We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every […]

Main Street vs. Alleyway: Understanding Differences Between Web and Blog Content

By Judi Ketteler on October 16, 2017 in Blog, Content Marketing

My husband and I went to Italy for our honeymoon 10 years ago. We arrived in Rome early in the […]