Author: Laura Bloom

For Winning Content, Take a Cue from Cooking Videos

I’m a foodie, and since I can’t spend my whole day eating, I sometimes get my fix by watching cooking videos. Thanks to the magic of time-lapse video, good eats (Ultimate Pad Thai 2 Ways, anyone?) come together in less than one minute. These videos are entertaining. They’re informative. I can’t stop watching them. And… Read more

Crutch Words, You Are Going Down!

Like many people, I’m resolving to get rid of clutter. But I’m not talking about clearing out my closets or using the KonMari method to organize my kitchen. The clutter in my life is crutch words. And I was surprised to learn that my content is full of them. What are crutch words? Crutch words… Read more

5 Ways a 100-Mile Bike Ride is Like Content Writing

This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my husband, but this time, I was on my own. With a long road ahead and no one to talk to, my mind shifted to work, and I noticed a lot of similarities between riding and… Read more

People Who Are A Little Sick Need Empathy Too: 5 Hard Truths

As a health content writer, putting myself in someone else’s shoes helps me write compassionate, informative content about some really awful diseases. I tinker with prose ad nauseam to describe sophisticated treatments in ways people can actually understand. But I have a confession to make. I’ve been giving people with less serious health problems the… Read more

Healthcare Abroad: What I Learned About Health Services in Iceland

This summer, I traveled with my husband and daughters to Iceland. We took a glacier tour, hiked to thunderous waterfalls and went for a dip in the warm geothermal springs. As a health writer – and a mom wanting to be prepared – I studied up on Iceland’s healthcare scene before we left.    … Read more

About Laura Bloom

Laura Bloom, MBA

A 20-plus-year veteran of the healthcare industry, Laura’s previous work includes technical writing and project management roles at UnitedHealth Group, WebMD and a federally funded quality improvement organization. Laura has a passion for helping consumers make informed decisions about their care, which is why she became a content writer.... More >