Category: B2B Content

6 Best B2B Healthcare Blogs for Marketers

By Rachel Ciervo in B2B Content, Blog

It’s our job to be obsessed with content. You have to immerse yourself in your industry to truly know your […]

The Anatomy of a Great B2B Healthcare Case Study

By Aha Media in B2B Content, Blog

How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its […]

Creating Content for the B2B Healthcare Customer Journey [4 Examples]

By Rachel Ciervo in B2B Content, Blog, Content Strategy

Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been […]

Cheatsheet: The Anatomy of a Great B2B Healthcare Case Study

By Aha Media in B2B Content, Content development/ Copywriting, Digital Strategy, Publications

You want to write a great B2B healthcare case study. One that really stands out — a case study that […]