Win Over More Patients: 4 Tips for Marketing Healthcare Convenience
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
“We make it easy.” Those are the four magic words your potential patients want to hear. Yes, consumers are eager […]
COVID-19 safety and prevention protocols normalized advances like virtual visits that otherwise would have taken years to gain acceptance. Consumers […]
Consumerism is changing the way people navigate care-seeking decisions. They want choices, convenient access and a good value. Healthcare marketers […]
Choosing a hospital or doctor is completely different from choosing a sofa … isn’t it? How is it possible that […]
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable […]
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
I always enjoy reviewing our most popular blogs of the year to see what resonated the most with our audience. […]
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content […]
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
The Healthcare Internet Hall of Fame announced that Ahava Leibtag has been selected as an inductee into the Healthcare Internet […]
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and […]
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her […]
Ready to improve your web content? First step: Check out the competition. Studying your competitors’ websites can absolutely make yours […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means […]
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]