Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
At Aha Media, we’re excited to finally show off our “brand” new look. We spent the summer reimagining our brand. […]
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
This year was my 4th time going to CMWorld since its inception in 2011. You’d think after attending so many […]
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced […]
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Lately, “business casual” isn’t a dress code to me. It’s a language. Ever since the invention of email, we’ve been […]
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
People always ask me: We have great ideas. We have people who are capable of great execution. We know what […]
We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. […]
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% […]
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s […]
If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari […]
Your kid wakes up with an earache on a Saturday. “Hey Google, where’s the nearest Urgent Care?” You opt for […]
Updated April 2023 Want to find the perfect blend of fresh and reusable content? Sounds hard, right? Not at all. […]
Sometimes, using a keyword tool feels like shopping on Amazon. You suspect the perfect choice is out there, but it’s […]