How to Write Better Emails & Increase Content Downloads by 900%
CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial […]
Category: Content development/ Copywriting
Get Your Doctors on Good Morning America with Strong SEO & Exceptional Storytelling
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
The Difference Between Hiring a Freelance Digital Writer vs. Content Agency
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
Get Real: Humanize Your Content to Turn Readers Into Patients
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Why You Need to Add Patient Education Material to Your Website, Pronto
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Palliative Care Content: How to Write It
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
Real Example: Use Custom Content to Increase & Engage Your Audience
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
5 Ways to Use Sensitivity When Writing About Vaccines
We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. […]
How Often Should You Refresh Your Healthcare Content?
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
Mental Health Content: 5 Tips to Engage Your Audience
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
What’s The Best SEO Content Length for Your Healthcare Site?
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
Senior Living Marketers: 7 Tips for Improving Your Web Content
Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s […]
The Marie Kondo Method to Declutter Your Website Content
If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari […]
How to Increase Website Traffic: Newsjacking + Fresh & Repurposed Blog Content
Want to apply hot rocket fuel to your content in 2019? Sounds hard? Not at all. And best part? You […]
10 Most Popular Aha Media Group Marketing Blogs of 2018
So, which blog posts resonated with our audience? In 2018, the Aha Media team published 82 posts on our website. […]
How to Become a Better Writer in Just 5 Minutes a Day
At Aha Media, our team of experienced writers produces content that resonates with readers and converts them to customers. How […]
5 Ways to Get Juicy Quotes & Write Content with Subject Matter Experts
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]
The Art of Revising
You’ve written your piece, it’s coherent, readable, somewhat put together. But to make your draft sing, you need to take […]
8 Ways to Keep Copy Short and Sweet to Make an Impact
There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And since […]
Top 3 Trends from Content Marketing World
I was lucky enough to attend the Content Marketing World convention this month in sunny Cleveland. The best and the […]
How to Write Patient Stories That Make an Impact
Updated March 2022 What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to […]
The Clock Is Ticking: 6 Steps for Getting the Most Out of Healthcare Stakeholder Interviews
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
3 Steps to Prep for Interviewing a Healthcare Stakeholder
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
