When Writing Health Information, Page Length Matters
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Updated April 2023 Your marketing team works tirelessly to ensure that when users come to your website, they can easily […]
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
CASE STUDY: Train your staff to write better emails and increase content downloads by 900% In 2018, a mutual financial […]
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. […]
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s […]
If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari […]
Updated April 2023 Want to find the perfect blend of fresh and reusable content? Sounds hard, right? Not at all. […]
Writing is a habit, not an art. Chapter 2 of Ann Handley’s Everybody Writes – and a reminder that consistency […]
My first writing/editing job was for a university magazine. I regularly interviewed academics, fundraising experts, administrators and student services professionals. […]