The Art of Revising
You’ve written your piece, it’s coherent, readable, somewhat put together. But to make your draft sing, you need to take […]
You’ve written your piece, it’s coherent, readable, somewhat put together. But to make your draft sing, you need to take […]
There’s a reason for the cliché “short and sweet.” People like it when you get to the point. And since […]
What’s Below: Why are Patient Stories Important in Healthcare Marketing? How to Find Patient Stories How to Write Patient Stories […]
This article is the second in our 3-part series on tips for interviewing healthcare stakeholders and using the information to […]
This article is the first in our 3-part series on tips for interviewing stakeholders and using the information you get […]
Welcome back to our Content Magician series, where we introduce you to a member of our talented team each month. […]
I attend the American Society of Journalists and Authors (ASJA) conference nearly every May. This year, the keynote speaker was […]
To up your writing game, all you need is Instagram or LinkedIn and 2-3 minutes per week. And what writer […]
Reading the beloved “Charlie and the Chocolate Factory” with my daughter made me think about chocolate, of course – but […]
Listen, bro, writing conversationally, is like, really hard. I mean, I want to slay it, gurl, but sometimes it’s just […]
Recently, I was discussing how to rewrite 4,000 pages of a website with a potential client. We talked about which […]
Like many people, I’m resolving to get rid of clutter. But I’m not talking about clearing out my closets or […]
Recently, a donor sent $1,000 check – unsolicited – to one of our clients, a foundation researching a rare genetic disease. […]
Last year, I spoke to my son’s 3rd grade class about being a writer. During Q&A, one of the kids […]
This summer, I completed my first century, which is a 100-mile bike ride. I normally ride with friends or my […]
We all have that friend who just cannot tell a story. You know the one I’m talking about, right? Every […]
LOL! FOMO. Bigly. (That’s a real word, shockingly.) Language is always changing. It’s an adaptive technology designed so humans can […]
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. […]
It’s one of our most challenging jobs: How do we capture the essence of a treating physician while conveying expertise, experience and most of all trust? At Aha Media Group, we’ve been writing physician bios for 10 years. We polled our writers to better understand their approach to these projects. The overwhelming theme? The importance of humanizing your doctors. We’ll show you how we make this happen.
It happens to all of us. Spelling mistakes. Grammar errors. Copy mistakes. So what does a good content strategist do? […]
The last thing any writer wants to see is a deck that liberally and unnecessarily re-writes copy because the reviewer […]
Have you seen the 1997 blockbuster Titanic? The most fun I have when teaching digital writing workshops is a storytelling exercise. […]
Lately I’ve noticed friends and colleagues writing much cheekier, quirkier out of office emails. Example 1: I have one friend […]
One of the fun things about being a content strategy consultant is hearing about how different editorial/content/marketing teams around the […]