On the Social Media Marketing Frontlines of COVID-19
This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. […]
Category: Content Marketing
COVID-19 Answers for Patients With Cancer
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
3 Ways to Calm Your Audience About Coronavirus
Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated in Wuhan, China. According […]
10 Tips From Our Most Popular Healthcare Marketing Blogs of 2019
The beginning of the year is a great time to look back. I love rereading our content from the previous […]
Get Your Doctors on Good Morning America with Strong SEO & Exceptional Storytelling
A client win: Good Morning America (GMA) picked up a blog post we wrote for Henry Ford Health System’s LiveWell […]
A Marketer’s Top Takeaways from Content Marketing World 2019
This year was my 4th time going to CMWorld since its inception in 2011. You’d think after attending so many […]
5 Examples of Senior Living Orgs Lighting Up Instagram
My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]
5 Steps to Get Your “Off the Rails” Project Back on Track
We all dream of the perfect project. It kicks off with excitement. The creative is flawless. And it’s miraculously produced […]
5 Steps to Fight Fake Healthcare News with Trustworthy Content
You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a […]
The One Person Your Content Team Needs In Order To Be Successful
People always ask me: We have great ideas. We have people who are capable of great execution. We know what […]
Real Example: Use Custom Content to Increase & Engage Your Audience
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
5 Examples of a Health Infographic Done Right
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% […]
Mental Health Content: 5 Tips to Engage Your Audience
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
Senior Living Marketers: 7 Tips for Improving Your Web Content
Baby boomers have a lifetime of experience figuring out what they want and how to get it — and that’s […]
The Marie Kondo Method to Declutter Your Website Content
If you’re currently holding sweaters in both hands and asking if they spark joy, you’re probably hooked on the KonMari […]
Increase Website Traffic: Newsjacking + User-Generated Content
Updated April 2023 Want to find the perfect blend of fresh and reusable content? Sounds hard, right? Not at all. […]
Don’t Tank Your SEO: Choose the Right Keywords
Sometimes, using a keyword tool feels like shopping on Amazon. You suspect the perfect choice is out there, but it’s […]
Close the Deal: 5 Ways to Craft a Winning Call to Action
Most successful marketing campaigns include a compelling call to action, or CTA. Of course, crafting this message can be a […]
Learn The Secret to Creative Content and How to Demystify Plain Language at Content Marketing World
Are you going to Content Marketing World this year? It’s one of my favorite conferences. It’s in Cleveland on Sept. […]
4 Ways to Add Video to Your Marketing Strategy
Updated April 2023 What videos have you created for your organization’s marketing strategy? If the answer is “None, Ahava,” don’t […]
4 Ways to Up Your Email Open Rate
I get hundreds of emails every day – so marketing emails have to be really catchy to get my attention. […]
Feeling Stuck? Move Forward Anyway
As a content strategist today, it’s easy to feel stuck. Our field keeps moving forward with new technologies like voice […]
How to Make Your Content Findable
Your content isn’t really useful or valuable until people can find it. So how do you get your content in front […]
The Blog Writing Process: 6 Essential Steps
Writing web content has become my modus operandi. So when an opportunity came up to write for the Aha Media […]
