How Do You Stay on Top of the Social Media Game?
So, you finally master your Sunday morning pancake recipe. Fluffy and moist with the perfect amount of sweetness. Then you […]
Category: Content Marketing
Main Street vs. Alleyway: Understanding Differences Between Web and Blog Content
My husband and I went to Italy for our honeymoon 10 years ago. We arrived in Rome early in the […]
Do You Know the Difference Between Content Marketing and Sales?
A friend once asked me, “Do you know the difference between marketing and sales?” When I said no, he said, […]
7 SEO Tips for Your Content
For SEO, it’s not enough to simply say content is king. You must identify your audiences and keep them engaged. […]
How to Pick the Right Content Type
Isn’t the world of modern marketing great? Now, instead of having to worry about just one kind of content—like written […]
The Growing Potential of Podcasts
A couple of weeks ago, Ian Altman invited me to appear on his podcast, “Grow My Revenue Business Cast” (listen to […]
Content Marketing Predictions for 2017
Want to hear what content marketing experts predict for 2017? Take a look at these 2 eBooks: 2017 Content Marketing […]
What Your Closet Can Tell You About Your Campaigns
When’s the last time you cleaned out your closet? If you stopped in panic, or are thinking, “Ahava, why are […]
5 Ways to Plan Ahead for SEO
It’s rapidly mutating. Think we’re talking about a scary virus? Think again. Search engine optimization (SEO) is what’s constantly evolving, and as a marketer, we want you to be aware of the latest changes. Recently, Rand Fishkin, the founder of Moz, talked about SEO strategies to future-proof your content. His argument? The best SEO comes not just from thinking about how search engines work today, but how they’ll work tomorrow.
What Type of Content Values Should You Have?
They once asked Jack Welch what he was most proud of from his time as CEO of GE for 20 years. Think for a minute about what it could be: The amazing profits? The revolutionary talent management system? The global growth? All good guesses, but none of them on the mark. Welch, instead, gave an incredibly surprising answer. See what it is.
Why Your Hospital’s Blog isn’t Performing
Blogging has been a popular content marketing tactic for hospitals since 2009. But while talking to clients, we are finding […]
16 Email Stats You Should Know
What makes you read a particular email and send another straight to the trash? Do you pay much attention to […]
3 Facebook Facts to Know
Facebook continues to be a challenge for marketers. As marketers, you may suspect that your target audience spends its time […]
5 Toxic Content Cultures and How to Solve Them
One of the fun things about being a content strategy consultant is hearing about how different editorial/content/marketing teams around the […]
5 Things Taylor Swift Teaches Us About Effective Content
Taylor Swift knows her audience. Just look at her power: Yesterday Apple agreed with her Tumblr post that artists need […]
Bad Content: Michael Blumfield, Guest Blogger
Content, as Ahava noted earlier, can be good and, um, not so good. Here are a few examples I’ve come […]
9 Tips for Marketing Your Hospital Using Online Doctor Profiles
More than 90 percent of Americans consider choosing a doctor a major life decision. Word of mouth is still a […]
Content: Why Project Management is So Important
Let’s be honest: A career in digital is not for the faint of heart. While you may not be slaying […]
Do You Want to Steal Our Online Writing Process?
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. […]
Gina Czark: Healthcare Social Media Rockstar
Creating a story that generates viral buzz and international interest is a once in a lifetime opportunity for any public […]
