Your Telehealth Program Is Now a Service Line
It’s the one silver lining we all can touch — telehealth finally took off because of the pandemic. But telehealth […]
It’s the one silver lining we all can touch — telehealth finally took off because of the pandemic. But telehealth […]
As the height (we hope) of the coronavirus crisis subsides, your hospital may be getting ready to resume elective surgeries, […]
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
How healthcare marketers can approach tough topics with sensitivity When you’re a healthcare marketer, choosing your words is not just […]
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Use Our Checklist & Survey Findings of 500+ Patients as Your Physician Bio Template After surveying more than 500 patients, […]
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of […]
What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. […]
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website […]