Healthcare CMOs: Your Top 10 Content Marketing Questions Answered
Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to […]
Content marketing can be an effective long-term strategy for healthcare marketers. But we know it’s confusing and sometimes hard to […]
Download our free ebook to learn Instagram strategy secrets from some of the top hospitals in the country, including: Cedars-Sinai […]
Here’s a stat that should come as a surprise to absolutely no one: the number of people reporting symptoms of […]
It’s the one silver lining we all can touch — telehealth finally took off because of the pandemic. But telehealth […]
As the height (we hope) of the coronavirus crisis subsides, your hospital may be getting ready to resume elective surgeries, […]
How healthcare marketers can approach tough topics with sensitivity When you’re a healthcare marketer, choosing your words is not just […]
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Use Our Checklist & Survey Findings of 500+ Patients as Your Physician Bio Template After surveying more than 500 patients, […]
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
Our national reckoning on race in recent years has shed light on disparities in many industries — and healthcare content […]
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of […]
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
Updated April 2023 Your marketing team works tirelessly to ensure that when users come to your website, they can easily […]
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]