![[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode3-blog.png)
[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
Category: Health Systems and Hospitals
![[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode1-blog.png)
[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
Encouraging Patients to Seek Non-COVID-19 Care: 6 Tips
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
Turn Hospital Website Content into Social Media Material: 10 Examples
You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website […]
Why Your Healthcare System Needs a Digital Front Door
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]
Making a Match: 3 Reasons Patients Choose the Doctors They Do
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Prepare Content for the Other Side of the COVID-19 Curve
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) […]
Improve Communication Between Healthcare Teams and Patients: 3 Strategies
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Coronavirus Communications Done Right: 7 Examples
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
Market Telehealth Services During the Coronavirus — and Beyond: 3 Tips
During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and […]
What It’s Like to Be a Healthcare Marketer During the Coronavirus Pandemic
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her […]
Create Better Content with National Health Holidays
In October, we wear pink. But did you ever wonder where Breast Cancer Awareness Month started? Well, you can thank […]
5 Standout Examples of Writing Patient Stories to Connect With Audiences
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
Top Hospital Commercials of 2019
All year, our team looks out for healthcare marketing ads that leave a lasting impression. Now, we’ve whittled down our […]
5 Ways Healthcare Marketers Can Engage Millennial Moms
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means […]
Say My (Consumer-Friendly) Name, Say My (Consumer-Friendly) Name …
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
![Study: How to Write the Best Physician Profiles [New Data]](https://ahamediagroup.com/wp-content/uploads/2021/02/physician-bio-research-blog.png)
Study: How to Write the Best Physician Profiles [New Data]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
The Difference Between Hiring a Freelance Digital Writer vs. Content Agency
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
5 Examples of Senior Living Orgs Lighting Up Instagram
My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]
Get Real: Humanize Your Content to Turn Readers Into Patients
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Why You Need to Add Patient Education Material to Your Website, Pronto
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
Writing About Addiction with Care: 5 Tips
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Palliative Care Content: How to Write It
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
5 Steps to Fight Fake Healthcare News with Trustworthy Content
You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a […]
