Demystifying Plain Language for Healthcare Marketers
Does this sound familiar? You’re trying to create clear, accessible content, aiming for an 8th-grade reading level, but your doctors […]
Category: Health Systems and Hospitals
Writing About Difficult Healthcare Topics
How healthcare marketers can approach tough topics with sensitivity When you’re a healthcare marketer, choosing your words is not just […]
What Really Matters in a Physician Bio: Real-Time Survey Data You Can Use
We’ve worked with countless clients to revamp their provider bios, plus we conducted our own survey of 500+ patients to […]
Checklist for Creating High-Converting Physician Bios
Use Our Checklist & Survey Findings of 500+ Patients as Your Physician Bio Template After surveying more than 500 patients, […]
Content Ideas for Different COVID-19 Audiences
Are you giving your audience the specific, helpful COVID-19 content they’re looking for? Every Audience Matters You’re likely speaking to […]
How to do COVID-19 Vaccine Education — With Examples!
According to the Kaiser Family Foundation, 25% of the public are hesitant to receive the COVID-19 vaccines, even though an […]
Catch Up on the Latest Episodes of “What Did You Learn?”
What have we learned about COVID-19 marketing and communications since the pandemic began? A LOT. I know this for a […]
The Top Hospital Commercials of 2020
Creating a compelling hospital commercial is a true art. When it’s time for our yearly top hospital commercials list, we […]
How to Create Medical Content for a Diverse Audience: 6 Tips
Our national reckoning on race this year has shed light on disparities in many industries — and healthcare content creation […]
6 Great Examples of Hospital Annual Reports
Let’s be honest: While your hospital annual report is a terrific marketing tool, creating it is a labor of love. […]
![[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-22-Video-Thumbnail.png)
[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication
What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]
![[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-8-Video-Thumbnail-1.png)
[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond
What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]
![[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-14-Video-Thumbnail.png)
[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter
What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]
![[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-10-Video-Thumbnail.png)
[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19
What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of […]
![[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-Episode-9-Video-Thumbnail.png)
[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership
What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. […]
When Writing Health Information, Page Length Matters
“Chock-full?” Or “short and sweet?” What’s the just-right length for health information pages? Well, it depends. Put yourself in the […]
![[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode5-blog.png)
[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19
What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]
Talking About Stress for Patients with Cancer: 3 Tips
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
![[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode3-blog.png)
[Video] Aaron Johnson of Penn Medicine: The Evolving Role of Digital Strategy in Customer Experience
What Did You Learn? Episode 3 Modern day hospital marketing is more than just earned media, content, and digital strategy. […]
![[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing](https://ahamediagroup.com/wp-content/uploads/2021/02/WDYL-episode1-blog.png)
[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing
“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]
Encouraging Patients to Seek Non-COVID-19 Care: 6 Tips
Stay-at-home restrictions are lifting, but the fear of getting COVID-19 or spreading it to others is tangible. This fear is […]
Turn Hospital Website Content into Social Media Material: 10 Examples
You’ve probably created a ton of coronavirus content in the last few months. You likely published it on your website […]
Why Your Healthcare System Needs a Digital Front Door
Consumers expect healthcare providers to deliver an online user experience that’s as smooth and effortless as the non-healthcare sites they […]
Making a Match: 3 Reasons Patients Choose the Doctors They Do
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
