Making a Match: 3 Reasons Patients Choose the Doctors They Do
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
Aha Media Group writer Teri Cettina switched roles, from health copywriter to patient, when she was diagnosed with stage IV […]
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a […]
During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and […]
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her […]
“That story sounds a lot like mine — if they can conquer [health problem], so can I.” One of the […]
Millennial moms are coming for your healthcare content. Consider this: 90% of all new mothers today are millennials. That means […]
To reach more patients, sometimes you have to make like Beyoncé and change your (page) name. Developing clinical program and […]
Think beyond medical specialties and office locations: Your physician bios can be an integral part of your healthcare marketing strategy […]
Imagine this: You partner with a content agency. Google loves the content your healthcare brand is publishing. The positive results […]
My 70-year-old aunt is on Instagram. She doesn’t post often, but she’s always one of the first to like my […]
Health content communicators and marketers: How can you raise your content level from “resonating with the audience” to “motivating them […]
Get ready to write about GERD. (And diabetes, bunions and concussions.) Patient education materials are the new must-have for a […]
If you’re still writing about “drug addicts,” “alcoholics” and “substance abuse problems,” it’s time for a refresh. Healthcare writers need […]
Not everyone in your audience wants to “live their best life” or “get back to an active lifestyle.” Some simply […]
You work hard to create trustworthy content that helps people make informed healthcare decisions. But fake health news is a […]
Case Study: Increase audience by 137% and engage more than 86,000 participants to improve their health through interactive challenges, blogs […]
We need to meet the anti-vax population where they are. Shouting “You’re wrong!” may make people dig in even harder. […]
Ahh. That’s your sigh of relief after your hospital website rewrite or redesign is complete. Enjoy basking in the glow […]
“Infographics are dead!” they shout. Far from it. Over the past 4 years, infographics usage has increased a staggering 65% […]
Your audience goes beyond the 1 in 5 Americans who experience mental illness each year — it includes their caregivers, […]
When it comes to SEO content length, we all want the certainty of Goldilocks: A page that’s not too long, […]
Your kid wakes up with an earache on a Saturday. “Hey Google, where’s the nearest Urgent Care?” You opt for […]
Updated April 2023 Want to find the perfect blend of fresh and reusable content? Sounds hard, right? Not at all. […]
Just when I think I’ve got this whole parenting thing figured out, my toddler does something crazy. Like unraveling an […]