Category: What Did You Learn?

[VIDEO] Christina Deidesheimer of Beebe Healthcare on Empathetic Crisis Communication

By Ahava Leibtag in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 22 Beebe Healthcare’s marketing communicators were in a unique situation when the pandemic began. The […]

[VIDEO] Joe Pulizzi on Redefining Your Creative Process During Uncertain Times

By Ahava Leibtag in Content Marketing, COVID-19, What Did You Learn?

What Did You Learn? Episode 21 “In March and April, my rhythm was all out of whack because everything changed. […]

[VIDEO] Jay Baer of Convince & Convert on Why Pandemic Customer Experience Can Make or Break Your Business

By Ahava Leibtag in Content Marketing, COVID-19, What Did You Learn?

What Did You Learn? Episode 20 It’s our 20th episode of “What Did You Learn?” and I couldn’t imagine having […]

[VIDEO] Andy Crestodina of Orbit Media Studios on Harnessing the Power of Marketing & SEO Responsibly

By Ahava Leibtag in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 19 “When you can promote content, when that’s one of your skills, you need to […]

[VIDEO] Matt Hummel of Paragon Consulting on Consumerism, the Digital Front Door & How the Pandemic Will Change How Hospitals Manage and Design Portals

By Ahava Leibtag in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 18 These past 7 months have accelerated consumerism in healthcare in a shorter period than […]

[VIDEO] Kathy Divis and Mike Schneider of Greystone.Net on the Value of Healthcare Marketing During the Pandemic — and Beyond

By Ahava Leibtag in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 17 Healthcare marketers have a crucial role in communicating the information people need to know […]

[VIDEO] Sarah Sanders of Nemours on Deepening Trust with a Pediatric Audience through COVID-19 and BLM

By Ahava Leibtag in COVID-19, What Did You Learn?

What Did You Learn? Episode 16 Weeks into the COVID-19 pandemic, Nemours Children’s Health System treated kids with some of […]

[VIDEO] Aaron Watkins of Johns Hopkins on the Intersection of Community and Public Health During COVID-19 and BLM

By Ahava Leibtag in COVID-19, What Did You Learn?

What Did You Learn? Episode 15 Johns Hopkins Medicine has been at the forefront of the international response to COVID-19. Their […]

[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter

By Ahava Leibtag in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, […]

[VIDEO] Carrie Liken of Yext on Breaking Down Silos in Healthcare Marketing & Using Data to Drive Decisions

By Ahava Leibtag in COVID-19, What Did You Learn?

What Did You Learn? Episode 13 “If [healthcare organizations] would have looked at their data, there would be a realization […]

[Video] Brandon Scott of Ten Adams on How Healthcare Companies Can Stand Out During BLM and COVID-19

By Ahava Leibtag in What Did You Learn?

What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past […]

[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19

By Ahava Leibtag in COVID-19, What Did You Learn?

What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I […]

[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19

By Ahava Leibtag in COVID-19, What Did You Learn?

What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living […]

[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM

By Ahava Leibtag in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide […]

[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19

By Ahava Leibtag in COVID-19, Digital Strategy, What Did You Learn?

What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given […]

[Video] Lauren Smith of UT Health on Teamwork & New Marketing Ideas During COVID-19

By Ahava Leibtag in COVID-19, Health Systems and Hospitals, What Did You Learn?

What Did You Learn? Episode 5 The ability to shift gears in a moment’s notice is crucial for successful healthcare […]

[Video] Gini Dietrich of Spin Sucks: How COVID-19 Improved Marketers’ BLM Responses

By Ahava Leibtag in COVID-19, What Did You Learn?

What Did You Learn? Episode 4 Only a small handful of brands handled the COVID-19 pandemic well from a marketing […]

[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing

By Ahava Leibtag in Content Marketing, COVID-19, What Did You Learn?

What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. […]

[Video] Amanda Todorovich of Cleveland Clinic Talks COVID-19 Content Marketing

By Ahava Leibtag in COVID-19, Health Systems and Hospitals, What Did You Learn?

“What Did You Learn?” Episode 1 There’s no denying: The coronavirus pandemic taught healthcare communicators (and marketers in general) a […]