Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web writing requires a delicate balance of technical know-how for SEO and user experience, as well as telling a great story to compel audiences to action.
A content marketing staple, the website content checklist has been translated into four languages and downloaded more than 10,000 times.
Resources
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize how we reach and engage with patients, analyze data, and optimize campaigns. All the bells and whistles. To infinity and beyond! Maybe...
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 hours a week and 48 weeks a year (you are taking vacations, we hope). Raise your hand if it never feels like enough people or time to pull off the...
The worst part of SEO content planning? Typing a phrase into Semrush for keyword ideas and seeing, “View all 31,954 keywords.” That’s what a Keyword Overview search for “bariatric surgery” will give you. (Want a real challenge? Try “cancer treatment.”) You can target...
“AI is going to take your job.” “Marketers will be obsolete in 5 years.” We’ve all heard these tired doomsday predictions. If you’re a marketer worth your salt, it’s highly unlikely AI will take your job. But it will take your search traffic. How much traffic you lose...
Increase the results of your marketing efforts with a strategic approach to content marketing.