Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web writing requires a delicate balance of technical know-how for SEO and user experience, as well as telling a great story to compel audiences to action.

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The Anatomy of a Great B2B Healthcare Case Study

The Anatomy of a Great B2B Healthcare Case Study

How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t...

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