Ahava created the website content checklist for herself, when she was an independent web writer, to double-check her work. Web writing requires a delicate balance of technical know-how for SEO and user experience, as well as telling a great story to compel audiences to action.
A content marketing staple, the website content checklist has been translated into four languages and downloaded more than 10,000 times.
Resources
What is an editorial calendar? Every day, healthcare marketers juggle a variety of content formats, channels, and topics. Tracking that much content — from who writes it to when it gets posted to how well it performs — can be overwhelming or even impossible without an...
Digital marketing is a bustling city that never sleeps, always evolving with new neighborhoods popping up overnight. For healthcare marketers, keeping up in this fast-paced environment is critical to staying relevant. As AI repeatedly runs for mayor of this city,...
Have you heard the buzz? Artificial intelligence (AI) is the new shiny toy in healthcare marketing. It promises to revolutionize how we reach and engage with patients, analyze data, and optimize campaigns. All the bells and whistles. To infinity and beyond! Maybe...
Think about how many people on your team are responsible for executing your social media strategy. Multiply that by 40 hours a week and 48 weeks a year (you are taking vacations, we hope). Raise your hand if it never feels like enough people or time to pull off the...
Increase the results of your marketing efforts with a strategic approach to content marketing.