Driving patient engagement is a number one concern if you’re a healthcare marketer. Having a conversation with your target audiences is the skillful combination of three critical things:
Ahava spoke at Content Marketing World about healthcare content and how to drive patient engagement.
Resources
How to Create a Case Study that Busy Healthcare Providers Will Read Marketing to a B2B healthcare audience has its unique challenges. And getting (and holding) the attention of decision-makers? Well, that can be as difficult as finding a hospital meal that doesn’t...
Before diving into SEO research, get into your potential patients’ headspace. That step will have a HUGE impact on whether consumers find your healthcare web content. Learn what drives your audience when searching online. Page 1 of the resource gives you the “what”: a...
![Creating Content for the B2B Healthcare Customer Journey [4 Examples]](https://ahamediagroup.wpenginepowered.com/wp-content/uploads/2023/03/B2B-Journey-Featured-Image.png)
Marketing to hospitals and other health organizations takes a very particular set of skills. No matter how long you’ve been in the game, the challenges are the same. You have to: Make sure every letter of your content follows strict HIPAA guidelines. Communicate the...
We are tickled hot pink to announce that Life Sciences Review named us one of the "Top 10 Medical Writing Service Providers of 2023"! Find out what helped us make the cut. What makes Aha Media Group stand out? Our content is characterized by its simplicity. We know...
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