Close Menu

Tag: Aha Media engagement

Jump-Start a Stalled Project

You’ve done it! Your content marketing project is off the ground. You have internal buy-in and budget, the stakeholders are lined up, and the team is prepped. You can breathe a sigh of relief. The weeks go by, and your project is humming along. The team reports no major issues, and you gleefully check off… Read more

What Are the Most Helpful Kind of Audits?

Welcome to part four of our 4-part series about content auditing. You can catch up on last week’s post on “What am I supposed to do with an audit once I’ve done one? How do I make it matter within my organization?” This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What type of audit… Read more

How to Make an Audit Matter

Welcome to part three of our 4-part series about content auditing. You can catch up on last week’s post on “What usually surprises people about audits? (What side benefits can you expect?)” This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What am I supposed to do with an audit once I’ve done one? How… Read more

The Most Surprising Thing About Audits

Welcome to part 2 of our 4-part series about content auditing. (Catch up on last week’s post if you missed it: Who should conduct a content audit? And when’s the best time to do it?) This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: What usually surprises people about audits? What side benefits can you… Read more

Who Should Conduct a Content Audit? And When’s the Best Time to Do It?

Welcome to part one of our 4-part series about content auditing. Every week, we’ll share valuable and practical information about audits. We hope that you will find this info as interesting as we do and that it ultimately benefits your team, content and workflow. This week, our content strategists, Anna Hrach, Katie Giraulo and Talia Eisen, answer: Who should… Read more

How Content-ED Are You?

Recently, I’ve been signing my emails with “Hoping you’re Content-ED.” It’s cutesy—but with purpose. Content-ED is a new program we’re offering at Aha Media Group. It’s a 1:1 training program for content strategists, content marketers and other content professionals who need coaching and guidance to help navigate challenging content projects and issues. How it Works… Read more

We’re Really Not that Expensive

We preach a lot about transparency. If content is a conversation, and we want to build a relationship with our audience, then transparency in our marketing and communications is imperative. The risk? Transparency leads to vulnerability. But addressing our customers’ initial concerns is one of our priorities. So let’s talk about one of the top… Read more

Why Charging by the Page is Absurd

When I first started working as a web writer (10 years ago!), many clients would ask me to charge them by the web page. That made sense to me at first, too. But I soon learned it didn’t work. I quickly realized it was a waste of money — both for my clients and for me. Find out why.