Why You Need More Customer Personas
My 14-year-old daughter Tzophia was starting 9th grade at the end of the summer. (Gulp!) Part of getting ready for […]
Tag: Content type
How to Pick the Right Content Type
Isn’t the world of modern marketing great? Now, instead of having to worry about just one kind of content—like written […]
The Growing Potential of Podcasts
A couple of weeks ago, Ian Altman invited me to appear on his podcast, “Grow My Revenue Business Cast” (listen to […]
What Type of Content Values Should You Have?
They once asked Jack Welch what he was most proud of from his time as CEO of GE for 20 years. Think for a minute about what it could be: The amazing profits? The revolutionary talent management system? The global growth? All good guesses, but none of them on the mark. Welch, instead, gave an incredibly surprising answer. See what it is.
