In highly regulated industries, producing content is challenging. You need a unified strategy, domain experts who are willing to engage […]
Tag: Content writing
When we start a web project, one of the first things we ask is, “What are the top 5 questions […]
I was recently teaching a course to junior designers about content strategy. As we set our intentions for what we […]
Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.
Recently, a client told us they wanted to write 2,500-word articles on healthcare topics to increase their findability on search engines.
And we gulped. 2,500 words on any topic sounds like a lot. And even if it would increase your findability, would people really stay and read it? So we did what we love to do — researched the topic to find out if this strategy makes sense. Here’s what we found out.
Like many of you, we often wrestle with questions of style for the web. While we appreciate the guidance of […]
It happens to all of us. Spelling mistakes. Grammar errors. Copy mistakes. So what does a good content strategist do? […]
Books have changed my life. Both personally and professionally. I remember the first time I read Content Strategy for the […]
Content strategy, content development, content marketing… What is the common denominator here? CONTENT. Content is king, and you or your team […]
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. […]