Why We Talk to Compliance FIRST
In highly regulated industries, producing content is challenging. You need a unified strategy, domain experts who are willing to engage […]
Tag: Content writing
Are You Scared of Your Customers?
When we start a web project, one of the first things we ask is, “What are the top 5 questions […]
For the Love of God, Please Stop Doing This
I was recently teaching a course to junior designers about content strategy. As we set our intentions for what we […]
How to Avoid the Template of Doom
Content templates help both designers and content creators determine the limitations of the design when it comes to building content within a format. Hallmarks of content templates include: character counts, guidance on meta data and direction on how to write. But sometimes they fail. Here’s why.
How Long Should Your Content be for SEO?
Recently, a client told us they wanted to write 2,500-word articles on healthcare topics to increase their findability on search engines.
And we gulped. 2,500 words on any topic sounds like a lot. And even if it would increase your findability, would people really stay and read it? So we did what we love to do — researched the topic to find out if this strategy makes sense. Here’s what we found out.
2 Web Writing Changes You Should Make Today
Like many of you, we often wrestle with questions of style for the web. While we appreciate the guidance of […]
What to Do When You Have a Copy Mistake?
It happens to all of us. Spelling mistakes. Grammar errors. Copy mistakes. So what does a good content strategist do? […]
The Content Writer’s Bookshelf
Books have changed my life. Both personally and professionally. I remember the first time I read Content Strategy for the […]
Content and Writer’s Block – How to Break Through
Content strategy, content development, content marketing… What is the common denominator here? CONTENT. Content is king, and you or your team […]
Do You Want to Steal Our Online Writing Process?
We’re all looking for the magic pill that will turn our content into conversion fuel for our products and services. […]
