Tag: crisis communications

[VIDEO] John Davey of Mount Sinai on Healthcare Communication from the COVID-19 Epicenter

What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount Sinai Health System treated thousands upon thousands of COVID-19 patients and returned more than 10,000 of those patients back to health. During that time, Mount Sinai’s healthcare marketing team created content to support patients,… Read more

[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19

What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through it is a different story. But pre-planning and having fluid relationships between departments does help — at least it did for marketers Jennifer Balanky and Jennifer Price of Sharp Healthcare. Their team band together… Read more

[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM

What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide spectrum of brand responses: Some nailed it, while others dropped the ball. Marketing expert Katie Martell talked with Ahava about which organizations showed real allyship — including Microsoft and Rent the Runway — and how… Read more

[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19

What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given an opportunity to come together to solve a huge problem. And we did. We integrated once siloed departments. We used clear language to give audiences the information they needed. Leadership began to appreciate the value… Read more

On the Social Media Marketing Frontlines of COVID-19

This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. She’s sharing her experience as a healthcare marketer amid COVID-19.

Prepare Content for the Other Side of the COVID-19 Curve

Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more

Coronavirus Communications Done Right: 7 Examples

In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a few months ago are spending their days frantically researching and seeking coronavirus-related information.

Market Telehealth Services During the Coronavirus — and Beyond: 3 Tips

During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and providers — using this technology will want it to stick around long-term.

What It’s Like to Be a Healthcare Marketer During the Coronavirus Pandemic

This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19.

3 Tips to Create Inclusive Coronavirus Content

Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. As healthcare communicators grapple with the daily (sometimes hourly) changes, ensure that your content consistently speaks with sensitivity toward high-risk groups.