What Did You Learn? Episode 14 This spring, when the epicenter of the COVID-19 pandemic was in New York City, Mount Sinai Health System treated thousands upon thousands of COVID-19 patients and returned more than 10,000 of those patients back to health. During that time, Mount Sinai’s healthcare marketing team created content to support patients,… Read more
What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through it is a different story. But pre-planning and having fluid relationships between departments does help — at least it did for marketers Jennifer Balanky and Jennifer Price of Sharp Healthcare. Their team band together… Read more
What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide spectrum of brand responses: Some nailed it, while others dropped the ball. Marketing expert Katie Martell talked with Ahava about which organizations showed real allyship — including Microsoft and Rent the Runway — and how… Read more
What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given an opportunity to come together to solve a huge problem. And we did. We integrated once siloed departments. We used clear language to give audiences the information they needed. Leadership began to appreciate the value… Read more
This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. She’s sharing her experience as a healthcare marketer amid COVID-19.
Lately, when I turn on the news, I hear less about the devastation from the coronavirus (which is still heartbreaking) and more about plans to reopen the country. As healthcare communicators, we’re in the trenches, giving our audience the crucial information they need. But with this shift in tone, it’s time to look ahead and… Read more
In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a few months ago are spending their days frantically researching and seeking coronavirus-related information.
During this pandemic, telehealth services are saving countless people from potentially spreading or contracting the coronavirus. Many patients — and providers — using this technology will want it to stick around long-term.
This is a guest post from Jen Brass Jenkins, Web Content Writer for University of Utah Health. She’s sharing her experience as a healthcare marketer amid COVID-19.
Coronavirus messaging has changed rapidly over the past few weeks — and will continue to evolve as the situation progresses. As healthcare communicators grapple with the daily (sometimes hourly) changes, ensure that your content consistently speaks with sensitivity toward high-risk groups.