Tag: health emergency

On the Social Media Marketing Frontlines of COVID-19

This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. She’s sharing her experience as a healthcare marketer amid COVID-19.

3 Ways to Calm Your Audience About Coronavirus

Everyone is searching for information on coronavirus, a new and rapidly spreading respiratory infection that originated in Wuhan, China. According to Google Trends, search interest around the illness continues to grow. Healthcare marketers NEED to be creating content about this disease. It’s not about the search traffic. It’s about being the reassuring voice readers need,… Read more