Tag: pandemic

[Video] Brandon Scott of Ten Adams on How Healthcare Companies Can Stand Out During BLM and COVID-19

What Did You Learn? Episode 12 “We’re in this together.” You’ve probably heard that phrase a lot over the past 6 months. Between the COVID-19 pandemic and the Black Lives Matter movement, many brands fell back on “safe” messaging instead of adding their unique voice and perspective to the issues.

[Video] Whitney Little of The Knot on Harnessing Your Audience’s Creativity During COVID-19

What Did You Learn? Episode 11 I’m a huge fan of The Knot’s Instagram account How They Asked, so I was excited to interview Whitney Little, Director of Social Media at The Knot Worldwide. She shared the inspiration for the popular Instagram channel and how The Knot continues to support its audience throughout the COVID-19… Read more

[Video] Tanya Andreadis of UCLA Health on Flexibility as a Marketing Strategy During COVID-19

What Did You Learn? Episode 10 Marketing teams can accomplish amazing things when they’re laser-focused and feel a sense of purpose. It also helps having leadership that gives the green light to share the right messaging.

[Video] Andy Gradel from Wolters Kluwer on Remote Work & Empathetic Leadership

What Did You Learn? Episode 9 Clear lines of communication and swim-lanes within an organization are more important than ever. This is not the time to have muddy waters.

[Video] Jennifer Balanky & Jennifer Price on Sharp Healthcare’s Marketing Approach to COVID-19

What Did You Learn? Episode 8 As much as you can plan for a pandemic or any communications crisis, living through it is a different story. But pre-planning and having fluid relationships between departments does help — at least it did for marketers Jennifer Balanky and Jennifer Price of Sharp Healthcare. Their team band together… Read more

[Video] Katie Martell on Lip Service vs. Legitimate Brand Marketing During BLM

What Did You Learn? Episode 7 The coronavirus pandemic and Black Lives Matter movements shone a spotlight on a wide spectrum of brand responses: Some nailed it, while others dropped the ball. Marketing expert Katie Martell talked with Ahava about which organizations showed real allyship — including Microsoft and Rent the Runway — and how… Read more

[Video] Chris Boyer on Healthcare Orgs Supporting Communities During BLM & COVID-19

What Did You Learn? Episode 6 There’s a silver lining to the COVID-19 pandemic. As healthcare communicators, we were given an opportunity to come together to solve a huge problem. And we did. We integrated once siloed departments. We used clear language to give audiences the information they needed. Leadership began to appreciate the value… Read more

[Video] Ann Handley of MarketingProfs Talks Authenticity in Marketing

What Did You Learn? Episode 2 Working as content marketers and copywriters during the coronavirus pandemic taught us a lot. Hopefully, those lessons will carry over into our strategies for the long-term. On this episode of “What Did You Learn?”, I sat down with my good friend Ann Handley of MarketingProfs. We talked leadership in… Read more

On the Social Media Marketing Frontlines of COVID-19

This is a guest post from Chloe Politis, Director of Digital and Social Media at the Mount Sinai Health System. She’s sharing her experience as a healthcare marketer amid COVID-19.

Coronavirus Communications Done Right: 7 Examples

In seemingly no time at all, the coronavirus has upended our world. People who had never heard of COVID-19 a few months ago are spending their days frantically researching and seeking coronavirus-related information.