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A hospital website redesign is a substantial project. It’s the kind of long-term initiative many people dread — unless you’re content-obsessed like us, of course — so it’s worth putting in the prep work to do it well the first time. Part of that prep work is writing a comprehensive request for proposal (RFP) — a document…
Redesigns for health system websites are complex and time-intensive. It isn’t easy to take apart, reorganize and rebuild your entire digital home. A lot can potentially go wrong — to the tune of millions of dollars. A poorly done redesign won’t only cost you web traffic. It’ll cost you patients. Some website updates flop —…
Recently, we talked about how visual content marketing boosts the visibility of your content and helps users retain key messages. Visuals such as images and videos are content marketing awesome sauce because they require less brainwork than words do. And nothing builds loyalty faster than a good online experience. If I see a dress online…
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